Author : Susanne Reimann & Sandro Carnicelli
School/Work Place : University of the West of Scotland Germany
Contact :
Year : 2016

In the tourism industry, whilst some companies have taken active steps towards Corporate Social Responsibility (CSR), others are yet to adopt a responsible approaching to business.  According to Betz (2010), CSR is a relatively new concept in the tourism industry and some companies operating in this sector do not comprehend the significance of engaging in CSR activities. Although some companies often invest in CSR purely for the benefit of society, others seem to engage in CSR activities merely for reputation building and brand image, so they are frequently accused of greenwash (Cherry & Sneirson, 2011) or corporate hypocrisy (Wagner, Lutz, &Weitz, 2009) when the policies they espouse fail to match the actual practice.

Whilst research regarding CSR in the tourist sector has been conducted by many researchers (Povlsen, 2011; Dodds & Kuehnel, 2010; Ciuchete et. al., 2012), a gap can be detected related to knowledge of comparative CSR practices in small, medium and large tour operators. Hence, the motivation for this research is to add to the existing knowledge of CSR focusing on a range of tour operators. This research provides an overview of how German tour operators conceptualise the phenomenon of CSR and discuss the challenges they are facing. The problem reviewed in this research regards the awareness of CSR practices in German tour operators, and the extent to which these companies are effective in designing and implementing CSR to leverage performance, whilst satisfying the needs of stakeholders and society. Therefore, the overall aim of this research is to look at the conceptualisation of CSR at small, medium and large tour operators and to identify the differences in that regards.

List of Articles
No. Subject Viewssort Date
354 Think Tank XVIII Advocating the utilisation of visitor book inscription... file 451 Jan 07, 2019

Key words: Visitor books, visitor experience, visitor satisfaction, Mnemba Island, Zanzibar.

Author: Kevin Mearns 

Year: 2018 

353 Think Tank XVI The Act of Giving – Understanding CSR in Myanmar in a ... file 452 Jul 02, 2016

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Author: Nicole Häusler & Kathrin Dischereit 

Year: 2016 

352 Think Tank XIX Multi-stakeholder collaboration for transformative tou... file 455 Oct 23, 2019

Key words: sustainable tourism education, transformative education, collaborative learning, multi-stakeholder collaboration Page: 119-124 Multi-stakeholder collaboration for transformative tourism education.pdf

Author: Dagmar Lund-Durlacher, Ulrich Gunter and Gordon Sillence 

Year: 2019 

351 Think Tank XIX Sustainability cues for the post-booking phase of a to... file 460 Oct 23, 2019

Key words: sustainable tourist experience, cueing, cognitive dissonance, availability heuristic, representativeness heuristic Page: 199-207 Sustainability cues for the post-booking phase of a tourist experience.pdf Normal 0 false false false...

Author: Kristof Tomej 

Year: 2019 

350 Think Tank XV Protected areas and community wildlife-based tourism i... file 466 Jul 27, 2015

Tourism planning in protected areas (PAs) entails addressing two partly competing and overlapping goals: preserving heritage and providing access. Resolving potential conflicts between these two goals is particularly challenging at the inter...

Author: MorenTibabo Stone & Gyan P. Nyaupane 

Year: 2015 

349 Think Tank XVII A system thinking approach towards promoting sustainab... file 472 Aug 17, 2017

Over the decades, tourism has experienced continued growth and developing diversification to become one of the fastest growing economic sectors worldwide. Every year the tourism industry has experienced steady growth. International tourist a...

Author: Toshima Makoondlall-Chadee, Chandradeo Bokhoree, Deepa Sumputh 

Year: 2017 

348 Think Tank XIX Eco-Fatigue and its Potential Impact on Sustainable To... file 474 Oct 23, 2019

Key words: eco-fatigue, demand for sustainable tourism, tourist experience, sustainability marketing Page: 140-164 Eco-Fatigue and its Potential Impact on Sustainable Tourist Experiences.pdf Normal 0 false false false EN-US X-NONE X-NONE /* ...

Author: Gianna Moscardo and John Pearce 

Year: 2019 

347 Think Tank XVII Residents’ perceptions of sustainable tourism in Mauri... file 496 Aug 17, 2017

This paper examines residents' perception on sustainable tourism in Mauritius. 500 surveys were elaborated and circulated to the respondents. This research examines the connections between the demographic variables gender, age, instruction l...

Author: Bhavish Jugurnath & Roucheet Bissessur & Youvish Ramjattan & Devendra Bissessur 

Year: 2017 

346 Think Tank XVIII The role of research-based evidence in destination mar... file 497 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

345 Think Tank XVII Investigating the impact of climate change on the tour... file 512 Aug 17, 2017

The tourism sector is vital for the development of small island developing states. However, climate change can negatively impact on tourism demand and affect these economies both on the economic and social level. The purpose of this study is...

Author: Sheereen Fauzel, Boopen Seetanah, Robin Sannassee & Robin Nunkoo 

Year: 2017 

344 Think Tank XIX Changes in volunteerism perception: Results from an In... file 521 Oct 23, 2019

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Author: Rachelle Wilson, Pavlina Latkova, Aiko Yoshino and Emilyn Sheffield 

Year: 2019 

343 Think Tank XVI SWOT Analysis of Social Entrepreneurship in Enterprises file 522 Jul 01, 2016

Social Enterprise is known as a non-profit action aiming social benefits. Social entrepreneurship, on the other hand, is social actions which create permanent and sustainable values by offering innovative perspectives to find solutions fors...

Author: Sema Alimoğlu Özkan & Ali Şükrü Çetinkaya 

Year: 2016 

342 Think Tank XVI Decolonising tourism education through Indigenisation:... file 524 Jul 02, 2016

Businesses committed to corporate social responsibility (CSR) are guided by policy that focuses on the integration of social and environmental concerns in all aspects of business strategy and practice (Lund-Durlacher, 2015). This paper cons...

Author: Tamara Young & Amy Maguire 

Year: 2016 

341 OPA award Can Direct Communication at the Point of Consumption R... file 541 Jan 07, 2019

Key words: food waste, food signage, sustainability, experiment

Author: Hannes Antonschmidt & Dagmar Lund-Durlacher 

Year: 2018 

340 Think Tank XVII Innovation riving structural power changes in peripher... file 594 Aug 17, 2017

Traditionally, tourism development in small island destinations has been explained through the lens of the Dependency Theory (Bianchi, 2002; Britton, 1982; Brown & Hall, 2000; Buhalis, 1999; Butler, 1993; Hall, 1994; Harrison, 2001; Weav...

Author: Chaya Hurnath 

Year: 2017 

339 Think Tank XVIII Indigenous destination development: Nudging key player... file 604 Jan 07, 2019

Key words: Key players, sustainable tourism impact, tourism planning

Author: Astrid Frischknecht, Celiane Camargo-Borges & Celeste Wilderom 

Year: 2018 

338 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 612 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018 

337 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 622 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

336 Think Tank XVI Values, Sustainability and Destination Choice Decision... file 632 Jul 01, 2016

The sustainability concept has become popular after it was first used in almost three decades ago in what is now a renowned report, Our Common Future by Brundtland’s World Commission on Environment and Development (WCED 1987). Although much...

Author: Ercan Sirakaya-Turk, Seyhmuz Baloglu & Haywantee Rumi Ramkissoon 

Year: 2016 

335 Think Tank XV Rural renewal or requiem? Establishing new creative ve... file 652 Jul 27, 2015

During the past decades, concern for rural poverty and underdevelopment of the rural communities of Namibia has been central to government development efforts. This has further given rise to several rural development programmes. While, some ...

Author: Erling Kavita 

Year: 2015