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|Author :||Kerstin Heuwinkel|
|School/Work Place :||htw saar University of Applied Sciences Germany|
Governments, hospitals, clinics and facilitators go about their business of marketing health tourism to international patients and their relatives. While they focus on making money researchers should ask questions about changes raised by the globalisation of healthcare.
This paper aims at analysing the triangle set up by corporate social responsibility (CSR), tourism and health. This means that on the one hand CSR-related topics in health tourism will be discussed. On the other hand it will be argued that health, especially internal and external measures of workplace health promotion, should be an integral part of CSR-strategies in the tourism industry. We will see, if this is realistic or not.