RESOURCES
RESOURCES: PAPERS & PRESENTATIONS
| Author : | Stefan Raich |
|---|---|
| School/Work Place : | Leeds Beckett University, Germany |
| Contact : | stefan.raich@email.de |
| Year : | 2016 |
Sustainability
deals with the relation between people and their environment. The configuration
of this connection and the communication between the two are decisive when
talking about a socially acceptable, ecologically compatible and economically
viable development in the long run. Consequently the analysis of (environmental
conscious) consumer behaviour on holiday has to take into account the
interaction and communication between tourists and the hotel context, in which
they consume. This article describes an analysis of factors that influence
consumer behaviour and shows how to examine changes of tourist behaviour in
hotels. In environmental psychology very often single factors like habits,
attitudes or values have been examined (Friedrichsmeier et al. 2013). To
understand consumption on holiday better, subjective and contextual factors are
both included. Through the analysis of the interplay of factors it is explained
why and how consumers (here: tourists) behave environmentally conscious and why
not. This is supposed to bring about new
insights on different profiles of consumers that show their dependence on
consumption settings, which I call context sensitivity. By analysing the
consumption context, possible hindering factors in hotels are determined.
