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The Influences of Hotel Contexts on Tourist Behaviour. Comparative Analysis of Factor Configurations.
|Author :||Stefan Raich|
|School/Work Place :||Leeds Beckett University, Germany|
Sustainability deals with the relation between people and their environment. The configuration of this connection and the communication between the two are decisive when talking about a socially acceptable, ecologically compatible and economically viable development in the long run. Consequently the analysis of (environmental conscious) consumer behaviour on holiday has to take into account the interaction and communication between tourists and the hotel context, in which they consume. This article describes an analysis of factors that influence consumer behaviour and shows how to examine changes of tourist behaviour in hotels. In environmental psychology very often single factors like habits, attitudes or values have been examined (Friedrichsmeier et al. 2013). To understand consumption on holiday better, subjective and contextual factors are both included. Through the analysis of the interplay of factors it is explained why and how consumers (here: tourists) behave environmentally conscious and why not. This is supposed to bring about new insights on different profiles of consumers that show their dependence on consumption settings, which I call context sensitivity. By analysing the consumption context, possible hindering factors in hotels are determined.