As the environmental movement got underway and environmental awareness came into focus in the late 20th century, the tourism industry began incorporating 'environmentally friendly' efforts into their business practices. Requests for towel reuse and water conservation has become common in hotel rooms; recycling bins, organic souvenirs and renewable energy systems have also made appearances at tourist sites, particularly those that are nature or outdoor oriented. Several articles have discussed the industry’s applications of sustainable tourism, particularly in terms of ‘best practices’ and policy creation and implementation (Bendell & Font, 2004; Font, 2002; Hobson & Essex, 2001; Todd & Williams, 1996). Few, if any, studies however, have considered tourists’ views of environmentally responsible and innovative business practices. This paper investigates tourists’ perceptions of environmentally responsible practices by analyzing the attitudes of tourists towards ‘green’ practices in tourist spaces.