With the end of apartheid, the government of South Africa defined a national sport tourism strategy in order to develop sport tourism and to benefit from its positive economic impact (Department, 2012). This shows the important role that sport has played in the transformation of the country (Swart et al., 2011). The strategy comprises bidding for and hosting international events, the extension of national events and finally training camps to attract international guests. Thus, for more than 20 years high performance athletes from all around the world have been travelling to Stellenbosch, South Africa, for training camps. Athletes spend up to six weeks per year in Stellenbosch and profit from sun, nature, sport infrastructure, and low cost of living. Preferred leisure time activities are relaxing, reading, shopping, skyping, or adventures like shark cage diving. Until now, little is known about the impact of these training camps.