Author : Margaret Deery, Leo Jago & Liz Fredline
School/Work Place : Victoria University, Australia (Margaret Deery, Leo Jago) & Griffith University, Australia (Liz Fredline)
Contact :,,
Year : 2009

Tourism, like any other endeavour, operates within the social and political domains of a community, and it is therefore likely that residents with different social and political values would hold different representations of tourism. In the US, Snepenger and Johnson (1991) found that ‘conservatives’ were more negatively disposed to tourism than ‘liberals’. Lindberg and Johnson (1997) found support for a model that suggests that resident values regarding economic gain are positively related to perceptions of tourism. In using host resident social and political values to examine perceptions of tourism, it is possible to understand the levels of support or otherwise for tourism and tourism development within those communities.

This paper presents the findings from a study of two coastal tourism communities, one being a large, mature destination, the other being a small, underdeveloped tourism community. Using Inglehart’s (1981) materialist/post-materialist values which explore a number of goals, it was possible to link these values to perceptions of tourism development. Respondents were asked to choose six from a list of 12 social goals, half of which represented materialist values (economic growth, strong defence, maintaining order, controlling prices, a stable economy, the fight against crime) and six of which represent post materialist values (public participation, beautifying communities, freedom of speech, more humanity, community consultation and less emphasis on money). In addition, respondents were asked to name the political party with which they most closely identified.

List of Articles
No. Subject Viewssort Date
194 Think Tank X Indigenous Values Help Shape a Universal Tourism Ethic file 3029 Oct 13, 2013

Indigenous communities from around the planet are defining common values in their tourism programs that attract visitors seeking authentic, transformational experiences. The Maori of New Zealand, Aborigines of Australia, Maasai of Kenya, Am...

Author: Ben Sherman 

Year: 2010 

193 Think Tank XV A vacation from capitalism; what happens when the ‘mas... file 3016 Jul 27, 2015

Philosophical and theoretical debates in tourism must be situated not just within economic and cultural contexts, but also political and social ones (Ataljevic, Pritchard & Morgan, 2007). Tourism is more than an ‘industry,’ Freya Higgins...

Author: Amy Savener 

Year: 2015 

192 Think Tank XI Identifying Critical Issues in Designing Educational T... file 3011 Oct 14, 2013

Education is seen as an important way to contribute to development. The World Bank finances educational projects with large amounts of money every year because it is convinced that improving education can help alleviate poverty by raising i...

Author: Kerstin Freudenthaler & Anja Hergesell 

Year: 2011 

191 Think Tank VI Corporate Responsibility as Essential to Sustainable T... file 3007 Oct 13, 2013

For tourism development to have sustainable outcomes at the destination level, business operations must be sustainable. Sustainable development for business means adopting strategies and activities that meet the needs of the enterprise and ...

Author: Larry Dwyer, Liz Fredline, Leo Jago & Margaret Deery 

Year: 2006 

190 Think Tank XV The role of interpretation in mindfulness/mindlessness... file 2982 Jul 27, 2015

Cultural tourism is recently receiving increasing attention from southern African countries (The South African National Heritage and Cultural Tourism Strategy, 2012; Van Veuren, 2001). Cultural tourism is promoted as a local development stra...

Author: Haretsebe Manwa, Dudu Boemah & Emile Coetzee 

Year: 2015 

189 Think Tank VIII Tourism-led Amenity Migration and the Transformation o... file 2981 Oct 13, 2013

Global economic and political change has stimulated an explosion in tourism-led migration flows resulting in unprecedented transformation in the form and condition of impacted communities (Woods, 2006). This increase in human migration to ar...

Author: Alison M. Gill 

Year: 2008 

188 Think Tank XII Does Migration Have a Bigger Impact on VFR than Total ... file 2975 Nov 06, 2013

As an important global market by purpose of travel, visiting friends and relatives, VFR, is closely associated with the history and development of international migration patterns which are a more permanent form of travel. Further, the impor...

Author: Larry Dwyer, Neelu Seetaram, Peter Forsyth & Brian King 

Year: 2012 

187 Think Tank XII Identifying Issues with Tourist Wayfinding: A Collabor... file 2973 Nov 06, 2013

This paper reports on a study that was conducted in conjunction with Destination NSW, the government tourism authority for the state of New South Wales in Australia. The purpose of the study was to examine tourist wayfinding behaviour in Syd...

Author: Tony Griffin & Deborah Edwards 

Year: 2012 

» Think Tank IX Using Social and Political Values to Assess Host Commu... file 2973 Oct 13, 2013

Tourism, like any other endeavour, operates within the social and political domains of a community, and it is therefore likely that residents with different social and political values would hold different representations of tourism. In the ...

Author: Margaret Deery, Leo Jago & Liz Fredline 

Year: 2009 

185 Think Tank XV Inclusive tourism business models: A comparative analy... file 2955 Jul 27, 2015

Mitchell and Ashley state that the “bulk of pro-poor tourism literature has not aimed at measuring impact… [and] is indeed recognized as a weakness in the pro-poor tourism literature by its proponents” (2010:5). The research paper aims to qu...

Author: Andrew Rylance 

Year: 2015 

184 Think Tank XIX Eco-Fatigue and its Potential Impact on Sustainable To... file 2948 Oct 23, 2019

Key words: eco-fatigue, demand for sustainable tourism, tourist experience, sustainability marketing Page: 140-164 Eco-Fatigue and its Potential Impact on Sustainable Tourist Experiences.pdf Normal 0 false false false EN-US X-NONE X-NONE /* ...

Author: Gianna Moscardo and John Pearce 

Year: 2019 

183 Think Tank VI Authenticity in Cultural Heritage Tourism as a means t... file 2929 Oct 13, 2013

This work aims through a clarification of philosophical assumptions to define authenticity in a dialogical perspective on the premise that there is a linkage between authenticity and sustainability. This paper will to discuss the development...

Author: Bente Bramming 

Year: 2006 

182 Think Tank XII Residents' Perceptions on Event Impacts an Relocation ... file 2924 Nov 06, 2013

Social exchange theory and the mobility paradigm are used to understand residents’ perceptions on the impacts of the 2012 Olympic Games and their relocation intentions. Confirmatory factor analysis on a sample of 212 residents of London city...

Author: Girish Prayag & Talia Alders 

Year: 2012 

181 Think Tank VIII An Assessment of Efforts to Enhance the Quality of Lif... file 2911 Oct 13, 2013

Quality of life studies are usually either objective or subjective in nature. Objective quality of life studies concentrate on social indicators whereas subjective quality of life studies attempt to assess the perceived satisfaction that in...

Author: Turgut Var, Erhan Ada, Gökce Ozdemir & Deniz Hasirci 

Year: 2008 

180 Think Tank IX Tourism Price Competitiveness: a neglected ‘value’ in ... file 2904 Oct 13, 2013

Price competitiveness is one of the most important factors in the overall tourism competitiveness of a country or a destination. There is widely accepted evidence that prices are one of the most important factors in decisions about whether, ...

Author: Larry Dwyer & Peter Forsyth 

Year: 2009 

179 Think Tank IV Environmental Attitudes of Tourism Activity Providers ... file 2895 Oct 13, 2013

This paper looks at the issue of environmental awareness and the related topic of 'ecolabels' in a New Zealand context, adopting a supplier's perspective to gain a greater insight into the attitudes of those managing and providing tourism pr...

Author: Christian Schott 

Year: 2004 

178 Think Tank XII Unsustainable Travel Development: The Case of Aviation... file 2866 Nov 06, 2013

Considering the apparent importance of low-cost aviation, and its dramatic development, there is remarkably little research done about its consequences on European mobility. A few studies have mapped the development of networks (cf. Dobruszk...

Author: Jan Henrik Nilsson 

Year: 2012 

177 Think Tank V Tourism in Small Communities: Risks and Benefits file 2863 Oct 13, 2013

This paper presents the findings from a Sustainable Tourism Co-operative Research Centre study into the risks associated with the social impacts of tourism on a small community in the Australian state of Tasmania. This state is known for its...

Author: Leo Jago, Margaret Deery & Liz Fredline 

Year: 2005 

176 Think Tank XII The Way Forward: Event Management Education and the Fu... file 2845 Nov 06, 2013

The 2011 BESTEN Think Tank XI highlighted a number of issues and themes related to education and learning for sustainable tourism. The themes addressed issues such as learning tools for sustainability, sustainability courses and curricula an...

Author: Olga Junek, Leonie Lockstone-Binney & Martin Robertson 

Year: 2012 

175 Think Tank IV Sustainable Tourism and Innovation in Mobile Tourism S... file 2845 Oct 13, 2013

This paper presents a joint public and private sector research project entitled Mobile Digital City and Nature Walks - the development of content and software for a mobile tourism device. Focusing on sustainable tourism, marketing and innova...

Author: Janne J. Liburd 

Year: 2004