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The role of research-based evidence in destination marketing and management

Author :	Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi
School/Work Place :	Faculty of Environmental Earth Science, Hokkaido University, Japan, and Ski Holiday, a ski-related volunteer group in the Asahikawa destination, Japan
Contact :	y.higuchi@ees.hokudai.ac.jp
Year :	2018

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

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Category :: Think Tank XVIII

Tag :: marketing; research-based evidence; partnership; rural tourism; city tourism; sustainability

Attachment :: TTXVIII 2018 Higuchi, Yamanaka, Hoshi.pdf [File Size:563.8KB/Download:247]

Views :: 825
Registered Date :: 2019.01.07; 16:07:34

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/16092/50f/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/16092

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21	Ethical questions related to globalization, human rights, unfair labor practices and trans-boundary exchanges of capital and work force create ever more complex challenges for the tourism sustainability agenda. In recent years, the tourism i... Author: Camelia Tepelus Year: 2007
20	Think Tank IX Recreation Specialisation and Destination Image: A cas...	2144	Oct 13, 2013
20	Papua New Guinea (PNG) should be to Australia what Costa Rica and Belize are to the USA – a proximate and successful tourist destination that attracts sustainable numbers of tourists drawn to the extraordinary diversity of endemic wildlife,... Author: Kevin Lyons, Kevin Markwell & Patricia Johnson Year: 2009
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19	Despite several declarations, policies and regulations that seek to protect their rights, people with disabilities still encounter several constrains that impede their full participation in society, and, in particular, their access to and en... Author: Blanca A. Camargo, Isabel Sánchez, Fátima Guajardo & Alejandro García Year: 2012
18	Think Tank XV Conserving biodiversity as tourism (including wildlife...	2011	Jul 27, 2015
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17	Think Tank VII Innovation in Tourism Education: Building the Capacity...	1897	Oct 13, 2013
17	This paper will present the findings of a recent Summit on the Future of Tourism Education held in April 2007 in Austria. The summit's goal is to identify future societal, economic, environmental, political and technological trends from 201... Author: Pauline Sheldon Year: 2007
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16	This paper narrates processes associated with the development of microtourism enterprises as one part of a broader organically determined sustainable development agenda in a north eastern coastal village in Bali. The paper’s narrative is co... Author: Gayle Jennings Year: 2010
15	Think Tank XV A modified value chainanalysisoftourism development in...	1804	Jul 27, 2015
15	Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political env... Author: Sonja Frommenwiler & Péter Varga Year: 2015 OPA: Runner Up Outstanding Paper Award
14	Think Tank XV Enhancing stakeholders’ participation for sustainable ...	1697	Jul 27, 2015
14	Tourism is a fragile industry with multiple stakeholders. Globally, the desire of its stakeholders is to gain more benefits and eliminate negative impacts on resources that support the industry, particularly in protected areas (PAs) such as ... Author: Richie Wandwi Year: 2015
13	Think Tank XV Perceptions of local communities participation in rura...	1611	Jul 27, 2015
13	In order to maximize the benefits and minimize the costs, rural communities should be able to participate actively in all aspects of tourism, including planning and management. The main purpose of this study is to evaluate the local communit... Author: Limpho Lekaota & Jarkko Saarined Year: 2015
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5	Think Tank XVIII SMTE’s use of SoMe and Sustainability	832	Jan 07, 2019
5	Key words: SoMe, Small medium sized tourism enterprises (SMTE’s), Sustainability, Tourism. Author: Ida Marie Visbech Andersen Year: 2018
»	Think Tank XVIII The role of research-based evidence in destination mar...	825	Jan 07, 2019
»	Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi Year: 2018
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3	Key words: story-telling, landscapes, interpretation, sustainable tourism experiences Author: Gianna Moscardo & Karen Hughes Year: 2018

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