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The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commer...
Author: Nina Mistilis & John D’Ambra
Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.
Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth