Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Karen Hughes & Gianna Moscardo
School/Work Place : University of Queensland & James Cook University, Australia
Contact : k.hughes2@uq.edu.au
Year : 2016
OPA : 2016 Outstanding Paper Award Winner
Many tourism corporate responsibility programs require the support and/or compliance of guests or customers, yet little attention has been paid to the design of strategies to encourage this compliance.  Research in the areas of tourist interpretation, social marketing and sustainability marketing has all addressed aspects of this issue across a range of situations.  A review of this literature is used to generate principles for the design and implementation of effective strategies to support customer compliance with CR programs in tourism businesses.  Implementation of these principles is demonstrated through two contrasting holiday scenarios.  Suggestions for extending CR strategies beyond the immediate confines and concerns of individual tourism businesses are also presented. 

List of Articles
No. Subject Views Date
» Think Tank XVI United we stand, divided we fall: Strategies for engag... file 428 Jul 02, 2016

Many tourism corporate responsibility programs require the support and/or compliance of guests or customers, yet little attention has been paid to the design of strategies to encourage this compliance. Research in the areas of tourist inter...

Author: Karen Hughes & Gianna Moscardo 

Year: 2016 

OPA: 2016 Outstanding Paper Award Winner 

2 Think Tank XVI Influencing sustainability through engagement in polic... file 303 Jul 02, 2016

The ability of businesses to influence the sustainability of tourism development is generally examined from two standpoints: the regulatory frameworks requiring particular actions with respect to how business is carried out, or to clients; ...

Author: Valentina Dinica 

Year: 2016 

1 Think Tank XVI Volunteering and donations for biodiversity conservati... file 228 Jul 02, 2016

In 2010, the newly elected government of New Zealand, of neo-liberal orientation, has adopted its Business Growth Agenda. This has been implemented through a series of legal, policy and organizational changes, affecting the governance of th...

Author: Valentina Dinica 

Year: 2016 

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