Past literature has posited that tourism is one of the fastest growing sectors and has been signified as an attractive investment proposition. Rural tourism sector has been actively promoted by the Malaysian government and currently, it is c...

Author: May-Chiun Lo, Vikneswaran Nair, Peter Songan & Helen Lee HuiHui 

Year: 2013 

Community involvement is regarded as a significant factor for the development of rural tourism. In Malaysia, cooperatives are used as a catalyst to achieve community development through community involvement. This paper focuses on the involv...

Author: Uma Thevi Munikrishnan, Sushila Devi Rajaratnam, Paolo Mura & Vikneswaran Nair 

Year: 2013