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Author : May-Chiun Lo, Vikneswaran Nair, Peter Songan & Helen Lee HuiHui
School/Work Place : University of Malaysia Sarawak, Malaysia (May-Chiun Lo, Peter Songan, Helen Lee HuiHui), Taylor's University, Malaysia (Vikneswaran Nair)
Contact : mclo@feb.unimas.my
Year : 2013

Past literature has posited that tourism is one of the fastest growing sectors and has been signified as an attractive investment proposition. Rural tourism sector has been actively promoted by the Malaysian government and currently, it is considered as one of the cornerstone of Malaysia’s economic diversification strategy. On the other hand, it is important to note that stakeholder like local communities do play a crucial role in sustaining tourism development. Hence, the purpose of this study is to assess the impact of rural tourism development on the environment from the local communities’ perspectives. The environmental constructs which consists of surrounding of the rural tourism destination, environment management practice, conservation of culture heritage, local satisfaction and influence of resources have been examined against local communities’ attitude towards rural tourism development. 199 respondents comprising of residents of rural tourism in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmarPLS 2.0 (M3) was applied based on path modelling and then bootstrapping with 200 re-samples was applied to generate the standard error of the estimate and t-values. Interestingly, the findings suggested that local communities were most concerned with the conservation of culture heritage and influence of resources when it comes to rural tourism development. Implications of these findings showed that it is crucial to understand the various concerns of the local communities for ensuring better sustainability performance especially in rural tourism setting.


List of Articles
No. Subject Views Date
2 Think Tank XIII Local Residents' Involvement in Rural Tourism: The Cas... file 4501 Nov 06, 2013

Community involvement is regarded as a significant factor for the development of rural tourism. In Malaysia, cooperatives are used as a catalyst to achieve community development through community involvement. This paper focuses on the involv...

Author: Uma Thevi Munikrishnan, Sushila Devi Rajaratnam, Paolo Mura & Vikneswaran Nair 

Year: 2013 

» Think Tank XIII Assessing the Impact of Rural Tourism Development on t... file 6666 Nov 06, 2013

Past literature has posited that tourism is one of the fastest growing sectors and has been signified as an attractive investment proposition. Rural tourism sector has been actively promoted by the Malaysian government and currently, it is c...

Author: May-Chiun Lo, Vikneswaran Nair, Peter Songan & Helen Lee HuiHui 

Year: 2013 

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