About the Book Case studies are an indispensable learning tool, not only in the classroom but also in academic research, consultancy and practical business management contexts. Case studies present real situations, allowing a balance of theory and practice. They have the power to ...

Author: Pierre Benckendorff & Dagmar Lund-Durlacher (Editors) 

Year: 2013 

Publication: ISBN: 978-1-908999-40-5