RESOURCES
RESOURCES: RESEARCH AGENDAS
Author : | BEST Education Network |
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Year : | 2006 | Think Tank VI |
PRELIMINARY RESEARCH AGENDA
Definition
- Define CSR in the context of sustainable tourism (scope/limits)
- Different stakeholders´ definitions of CSR
- Different cultures’/regions’ definitions of CSR
Ethical bases
- Examination of underlying ethical approaches and belief systems
- Who should decide what determines the ethical beliefs?
- Issues of participatory decisions
- Ethical paradigm shifts
Research methodology/approaches
- Eclectic approach to literature search and methodologies
- What methodology/approach, explanatory model
- Identification of best practices
Perspectives : Scope of concept
- Types of Stakeholder: governments, communities, companies, DMOs, NGOs, employees, customers, suppliers, associations, media
- Linkage between various stakeholders (partnerships, clusters, networks, sponsorships, interactions etc.)
- Roles and responsibilities of different stakeholders
- Geographic scope
- Temporal scope
Drivers of CSR
- Identification of main trends: political, demographic, economic, social, environmental
- Stakeholders: governments, competitors, communities, customers, lobby groups, minority groups, financial groups, philanthropists, social entrepreneurs
- Social entrepreneurship
- Government intervention, market forces, voluntary compliance,
- Role of international agencies
Factors affecting adoption
- Identification of facilitators and inhibitors
- Implications for budgets and resources
- Changing corporate values
- Added burden of auditing
- Role of intermediaries
- Role models and examples of success
- Decision making process
- Role of HR in CSR
- Risk analysis
- Tools for implementation
- Special consideration for SMEs, family businesses etc.
- Regulation versus voluntary compliance
- Standards and guidelines, who should set them
Consequences of CSR
- Identification of costs and benefits
- Who gains and who loses?
- How can CSR provide a company with a competitive advantage?
Information dissemination, communication and PR
- How to communicate the added value of CSR
- Change to corporate image, vision, mission, etc.
- Identification of factors enhancing transparency of communications / Gap analysis
- Examination of power distance relationship
How does CSR promote Sustainable Tourism
- Examination of links between CSR and economic, social, cultural, environmental issues
CSR as part of corporate strategy
- CSR in strategy formulation and long term planning process
- CSR in strategy implementation
- CSR in evaluation and monitoring
- CSR in organisation performance
- Cross cultural issues
- Incorporation of sense of place into CSR strategy
- How do DMOs and NGOs incorporate CSR
- CSR and marketing strategy (positioning, branding)
Is tourism different
- Can tourism be used as a role model for other industries?
- Are tourism sectors different in their adoption of CSR?
Evaluation/monitoring
- Development of measures of success and KPIs
- CSR indices, reliability and usability
- Consumer attitudes
- Communities’ reaction to a company’s implementation of CSR