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Modeling the Index Components of Tourist Satisfaction for Destination Performance Evaluation: A Study on Kerala Tourism

Author :	Toney K. Thomas
School/Work Place :	Taylor's University, Malaysia
Contact :	tonythomas@taylors.edu.my
Year :	2013

Destination performance evaluation has become an increasingly important task for effective destination management and sustainable destination development. However, it is a complex task due to the inclusion of diverse subsectors, business components and performance elements. Measuring tourist satisfaction considering different satisfaction components is an integral part of measuring destination performance in a consumer’s point of view. Hence, this study attempts to propose a new performance evaluation model for Tourist Satisfaction Index (TSI) for measuring destination performance. The model is tested in the state of Kerala in South India to measure the performance of tourist destination. Confirmatory factor analysis using Structural Equation Modeling is used to test the model. The results reveal that the proposed model fits in measuring tourist satisfaction and hence the model can be used as an Index Core Components (ICC) for destination performance evaluation for internal destination benchmarking.

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Category :: Think Tank XIII

Tag :: destination performance evaluation; destination management; tourist satisfaction index; India; Structural Equation Modeling

Attachment :: Toney, T. K. - Modeling the index components of tourist satisfaction for destination performance evaluation.pdf [File Size:227.6KB/Download:2,448]; Thomas ppt.pdf [File Size:829.9KB/Download:408]

Views :: 5770
Registered Date :: 2013.11.06; 06:45:43

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/4350/e81/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/4350

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List of Articles

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»	Think Tank XIII Modeling the Index Components of Tourist Satisfaction ...	5770	Nov 06, 2013
»	Destination performance evaluation has become an increasingly important task for effective destination management and sustainable destination development. However, it is a complex task due to the inclusion of diverse subsectors, business com... Author: Toney K. Thomas Year: 2013
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