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Author : Pierre Benckendorff, Gianna Moscardo & Laurie Murphy
School/Work Place : University of Queensland, Australia (Pierre Benckendorff), James Cook University, Australia (Gianna Moscardo & Laurie Murphy)
Contact : p.benckendorff@uq.edu.au
Year : 2011

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growth in discussions of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This paper reports on a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm (NEP) scale. Numerous and often contradictory claims have been made about this generational cohort including some suggestions that they are more environmentally aware and concerned than previous generations. The analyses only partially supported this claim with the data showing a relatively high level of pro-environmental attitudes but not a significant increase over previous generations. Additionally the analyses revealed some important patterns in the responses within the sample particularly around gender and parental influences. The paper concludes with recommendations for sustainability education in tourism programs.


List of Articles
No. Subject Views Datesort
8 Think Tank XI Broad Street Regeneration Initiative: Practical Sustai... file 16474 Dec 19, 2013

Professors of tourism management teach principles of sustainable tourism to students in the classroom. Practitioners teach by implementing sustainable tourism principles in community. The Blackstone Valley Tourism Council (Tourism Council) i...

Author: Robert Billington, Natalie Carter, Caitlin Amos & Myles Ellison 

Year: 2011 

» Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 5404 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

6 Think Tank XI An introduction of the Global Sustainable Tourism Coun... file 3305 Oct 14, 2013

The purpose of this presentation is to introduce the Global Sustainable Tourism Council and Criteria, in an effort to encourage the Criteria as part of a framework for sustainable tourism education. The history of the GSTC and Criteria will...

Author: Kelly Bricker 

Year: 2011 

5 Think Tank XI What Do Tourism Students Know About Sustainability and... file 12394 Oct 14, 2013

The topic of sustainable tourism education has only recently started to emerge in the tourism literature. A few tourism scholars have raised concerns about the need to prepare future tourism professionals for real life planning and manageme...

Author: Blanca A. Camargo & Ulrike Gretzel 

Year: 2011 

4 Think Tank XI Identifying Critical Issues in Designing Educational T... file 3570 Oct 14, 2013

Education is seen as an important way to contribute to development. The World Bank finances educational projects with large amounts of money every year because it is convinced that improving education can help alleviate poverty by raising i...

Author: Kerstin Freudenthaler & Anja Hergesell 

Year: 2011 

3 Think Tank XI Learning Network Sustainable Tourism (LNST) for Touris... file 5630 Oct 14, 2013

Since 2002 the Flemish Tourism Board, the executive agency of the Flemish Ministry of Tourism, has implemented different actions to introduce the principles of sustainable tourism into tourism education in Flanders. The general objective is...

Author: Griet Geudens & Manuel Minne 

Year: 2011 

2 Think Tank XI Sustainable Tourism Course Structure and Associated St... file 14366 Oct 14, 2013

The author has developed and delivered Sustainable Tourism (S.T.) related courses at Institutions of Higher Education in Paris, London, Helsinki, and Parnu, Estonia over the last 10 years. The focus of the presentation would be the S.T. con...

Author: James Holleran 

Year: 2011 

1 Think Tank XI Sustainable Tourism Labels: A Suitable Tool for Consum... file 3142 Oct 14, 2013

In an attempt to encourage businesses making an effort to reduce the negative impacts of tourism, and to maximise the positive outcomes of this activity an extensive number of sustainable tourism labels were developed worldwide. It has been...

Author: Sofia Reino 

Year: 2011 

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