Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi
School/Work Place : Texas A&M University, USA (Ercan Sirakayae, Linda J. Ingram), University of Guelph, Canada (Hwan Suk Chris Choi)
Contact : ercan-sirakaya@tamu.edu
Year : 2005

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framework and a new measurement tool that reflects the paradigm shift toward sustainability. This new scale, termed SUS-TAS, is a gauge to be used for measuring community sentiments toward tourism development. This study is an extension of their original study that utilizes this scale as a segmentation tool among the residents of a community. As with previous attitude studies, it is hypothesized that residents’ attitudes toward sustainable tourism development will not be uniform across the population stratum.

Specifically, the purpose of this study is twofold: (1) to identify relatively homogeneous resident segments within the sustainability framework, and (2) to profile and describe these resident segments using a factor-cluster segmentation approach and test whether there are any differences between various segments of the host population with regard to its socio-economic, socio-demographic characteristics, and selected behavioral and community variables. It is anticipated that this study will provide a benchmark for longitudinal comparative studies that trace the changes of attitudes and perceptions of community residents toward sustainable tourism.

The current study differs from earlier ones in at least one important aspect. It is the first attempt to examine attitudes toward sustainable tourism development using a segmentation tool. Earlier studies have consistently used traditional approaches to resident attitudes. This study recognizes the paradigm shift in society’s attitudes toward tourism and hence uses an alternative theoretical framework as a starting point as opposed to traditional approaches that use such theories as “the social exchange theory.” As the reader will notice, the SUS-TAS scale developed by Choi and Sirakaya takes into account benefits and costs associated with tourism activity. However, it goes a step further by enhancing current conceptual frameworks by explicitly recognizing intergenerational equity, a cornerstone of the sustainability paradigm. Therefore, the results of this research will contribute to the ever-increasing body of knowledge in the area of resident attitudes toward tourism while contributing a practical instrument to be used to monitor resident attitudes on sustainability over time.

For this study, a factor-cluster segmentation approach using a list of attitudes toward sustainable tourism was employed. The use of attitudes and perceptions in identifying resident segments as part of impact studies has been reported in the literature. Although the list of empirical attitude studies is rather extensive, these studies were not reviewed for this paper. Instead, given the context of this study, more recent studies dealing specifically with attitudes of residents and how those attitudes are used to segment residents were reviewed.


List of Articles
No. Subject Views Datesort
394 Think Tank XVIII Socially Inclusive Holidays with Sighted Guiding: Moti... file 1170 Jan 07, 2019

Key words: inclusive tourism, visual impairment, sighted guiding, motivation

Author: Kristof Tomej 

Year: 2018 

393 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 16870 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018 

392 Think Tank XVIII Persuasive communication: an experiment on hotel guest... file 1789 Jan 07, 2019

Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.

Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth 

Year: 2018 

391 Think Tank XVIII What to communicate about sustainability actions of Fi... file 15757 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

390 Think Tank XVIII Connecting through Stories: Adapting Communication to ... file 1143 Jan 07, 2019

Key words: story-telling, landscapes, interpretation, sustainable tourism experiences

Author: Gianna Moscardo & Karen Hughes 

Year: 2018 

389 Think Tank XVIII Advocating the utilisation of visitor book inscription... file 1043 Jan 07, 2019

Key words: Visitor books, visitor experience, visitor satisfaction, Mnemba Island, Zanzibar.

Author: Kevin Mearns 

Year: 2018 

388 Think Tank XVIII Community participation and stakeholder engagement in ... file 3224 Jan 07, 2019

Keywords: natural resource management, community participation, stakeholder engagement, co-creation, sustainable tourism, Networks of Reserves.

Author: Umberto Martini, Federica Buffa, Sandra Notaro, Nicola Zeni & Pier Luigi Novi Inverardi 

Year: 2018 

387 Think Tank XVIII Using Delphi technique to identify experts’ opinion on... file 1015 Jan 07, 2019

Key words: Conservation Behaviour, The Great Barrier Reef, Delphi Techniques

Author: Karen Hofman 

Year: 2018 

386 Think Tank XVIII The role of research-based evidence in destination mar... file 1545 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

385 Think Tank XVIII The role of tourism associations in supporting sustain... file 1192 Jan 07, 2019

Key words: tourism association, inclusive development, tourism marketing

Author: Niki Glen & Kevin Mearns 

Year: 2018 

384 Think Tank XVIII Defining Small Accommodation Establishments: employing... file 1819 Jan 07, 2019

Key words: small accommodation, sustainable tourism, business models

Author: Niki Glen & Kevin Mearns 

Year: 2018 

383 Think Tank XVIII Communication of Sustainability Efforts in the Hospita... file 1622 Jan 07, 2019

Keywords: green marketing, sustainability engagement, small / owner-managed hotels

Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe 

Year: 2018 

382 Think Tank XVIII Indigenous destination development: Nudging key player... file 2074 Jan 07, 2019

Key words: Key players, sustainable tourism impact, tourism planning

Author: Astrid Frischknecht, Celiane Camargo-Borges & Celeste Wilderom 

Year: 2018 

381 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 1363 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

380 Think Tank XVIII Sustainable tourism products and services: development... file 1214 Jan 07, 2019

Key words: sustainable urban tourism, urban regeneration, precincts, Johannesburg Maboneng

Author: Felicite A Fairer-Wessels & Emma J Pearse 

Year: 2018 

379 Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 4228 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 

378 Think Tank XVIII Certification as a tool to identify sustainable touris... file 1354 Jan 07, 2019

Key words: Sustainable Tourism Products, Sustainable tourism certification schemes, Certification

Author: Martin Balas & Wolfgang Strasdas 

Year: 2018 

377 OPA award Can Direct Communication at the Point of Consumption R... file 2204 Jan 07, 2019

Key words: food waste, food signage, sustainability, experiment

Author: Hannes Antonschmidt & Dagmar Lund-Durlacher 

Year: 2018 

376 Think Tank XVIII SMTE’s use of SoMe and Sustainability file 1643 Jan 07, 2019

Key words: SoMe, Small medium sized tourism enterprises (SMTE’s), Sustainability, Tourism.

Author: Ida Marie Visbech Andersen 

Year: 2018 

375 Think Tank XVIII Visitor management in protected areas file 10589 Jan 07, 2019

Key words: tourism management, tourism planning, visitor management, protected areas, New Zealand

Author: Julia Nina Albrecht 

Year: 2018 

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