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RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : David Foster
School/Work Place : University of the Sunshine Coast, Australia
Contact : dfoster@usc.edu.au
Year : 2008

This paper provides a case study of how a tourism organisation has interpreted the change from a ‘marketing’ to a ‘management’ approach in destination development. It begins by looking at what the literature has said about destination management as an approach for organisations responsible for tourism destination development. Unfortunately, while there are many papers and texts extolling the virtues of a sustainable approach to the management of destinations there is very little research identifying how this is being implemented ‘on the ground’. This paper draws on the experiences of Tourism Sunshine Coast (TSC) a Regional Tourism Organisation in Queensland, Australia to demonstrate how one organisation attempts to operationalise the concept. This case was chosen because senior tourism executives in both public and private agencies have indicated in various forums that TSC is one the leaders in this area. The analysis demonstrates how multifaceted and complex the implementation of this approach really is. Hopefully this will not deter others from attempting to adopt it as we all grapple with our common goal of the long term sustainability of tourism and particularly the regions where it occurs most frequently.


List of Articles
No. Subject Views Datesort
6 Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 4228 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 

5 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 1363 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

4 Think Tank XVIII Communication of Sustainability Efforts in the Hospita... file 1622 Jan 07, 2019

Keywords: green marketing, sustainability engagement, small / owner-managed hotels

Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe 

Year: 2018 

3 Think Tank XVIII The role of research-based evidence in destination mar... file 1545 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

2 Think Tank XVIII What to communicate about sustainability actions of Fi... file 15757 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

1 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 16870 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018 

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