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The Munich Streetlife Festival: A case study on a green event – sustainability communication for behavioural change?

Author : Elias Butzmann & Christina Tölkes
School/Work Place : Munich University of Applied Sciences, Germany,
Contact : christina.toelkes@hm.edu
Year : 2018

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

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Category :
Think Tank XVIII
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Attachment :
TTXVIII 2018 Butzmann, Tölkes.pdf [File Size:474.1KB/Download:325]
Views :
4252
Registered Date :
2019.01.07
15:44:33
Trackback :
https://www.besteducationnetwork.org/Papers_Presentations/16052/e59/trackback
Article URL :
https://www.besteducationnetwork.org/Papers_Presentations/16052
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List of Articles
No. Subject Viewssort Date
4 Think Tank XVIII What to communicate about sustainability actions of Fi... file 15785 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 
» Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 4252 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 
2 Think Tank XVIII Sustainable Experience: Innovative sustainable communi... file 3900 Jan 07, 2019

Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management

Author: Annkathrin Weiss & Matthias Straub 

Year: 2018 
1 Think Tank XVIII Persuasive communication: an experiment on hotel guest... file 1811 Jan 07, 2019

Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.

Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth 

Year: 2018 
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