Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Alan A. Lew
School/Work Place : Northern Arizona University, USA
Contact : alan.lew@nau.edu
Year : 2007

"Web 2.0" is a term used to refer to the emerging new wave of innovation on the Internet. Some see it as a second high-tech wave, marking the recovery from the technology and Internet "bust" at the end of the 1990s (O'Reilly 2005). Characteristics of Web 2.0 are:

  1. data, information and technology are open source, rather than hidden under proprietary ownership;
  2. new applications and web sites are making the global marketplace of ideas and products open to everyone, which is allowing new businesses can be established without the huge start up funds from venture capitalists that were common in the 1990s; and
  3. these new applications and web sites are democratizing the tools of production, enabling greater diversity, allowing more customized streams of information and sales, and fostering the emergence of “a billion niche markets.”

These concepts resonate in trends that have taken place in travel and tourism, and the related term “Travel 2.0” is coming into increasing use.

Social software (sometime referred to as Social Media and New Media) are computer mediated forms of communication that can provide opportunities for collaboration, social networking, social learning, and community building. There are many different types of social software, and more are emerging all the time. Some social software is closely integrated with face-to-face socializing and professional networking, such as in a social club. The following are examples of the major types of social software currently in use:

  • Blogs and Podcasts
  • Collaborative software - Cooperative work environments / systems
  • Instant Messaging
  • Internet Relay Chat (chat rooms)
  • Internet forums (bulletin boards)
  • Folskonomy / Tagging
  • Social network services (centralized)
  • Social network search engines (decentralized)
  • Social guides (recommend real world places/services)
  • Social bookmarking (posting lists of favorites for others to see – furl, del.icio.us)
  • Social Citations (sharing article references - for academics)
  • Peer-to-peer social networks (file sharing – photos, blogs, instant messages,)
  • Virtual presence (meeting in virtual/online worlds)
  • Virtual worlds and Massively-Multiplayer Online Games (MMOGs)
  • Wikis / Collaborative real-time editing

It is unclear as yet what the best business models may be for using the new open source Web 2.0 technology. However, from the many examples cited above, that is not stopping people from trying. Some areas in which social software may be used to leverage long tail markets for business purposes include:

  • Listening to markets and consumers. By providing a public sounding board or forum for consumers of a company's products, a company can demonstrate its transparency and trustworthiness. Businesses need to be open to being trashed by consumers, in order to both learn from them and to build their trust.
  • Creating user communities. Social networks can be created through open source Web sites. Such a Web site would include reasons for people to feel a part of the community of other users. Users would need to feel that they are benefiting from belonging to the website.
  • Creating business alliances. This is similar to creating a user community, but involves a community of businesses who are working together either formally or informally. This approach is also known as the “distributed business model.” Most social software is not only conducive to internet-base marketing, but can also be readilyapplied to teaching tourism concepts. Social software continuously evolving in exciting ways thatoffer considerable opportunity to enhance online and hybrid classes.

The first part of this presentation will review how social software are being used in higher education teaching today. The second part of the presentation will describe my experience in using social software tools (with some focus on blogs, podcasts and wikis) for the last three semesters, culminating in a Spring 2007 course on “Sustainable Tourism Planning.” That course immersed the students in social media and sustainable tourism in a fully online class environment. Student challenges, successes and overall opinions of this experience will be discussed.


List of Articles
No. Subject Viewssort Date
334 Think Tank VI Hilton Environmental Reporting as a Tool of Corporate ... file 7944 Oct 13, 2013

This paper reports on the history, criteria and procedures within Hilton Environmental Reporting, a computerized reporting tool created by Addsystems for Hilton International. The development and implementation process of the upgraded versi...

Author: Paulina Bohdanowicz 

Year: 2006 

333 Think Tank VIII Sustaining through Gastronomy: The Case of Slow Food M... file 7938 Oct 13, 2013

This paper is conducted within the interpretive paradigm, using subjectivist, non-positivist, qualitative approach to research started out of writer’s personal motivation after being exposed to a couple of Slow Food conviviums in the recent ...

Author: Miha Bratec 

Year: 2008 

332 OPA award Slow Travellers - Who Are They, and What Motivates Them? file 7937 Nov 06, 2013

Tourism’s contribution to global greenhouse gas (GHG) emissions is estimated to be around 5% and is forecast to grow rapidly, to around 16% of global emissions by 2020. Future strategies for mitigation must address the levels of demand for t...

Author: Derek Robbins & Jaedong Cho 

Year: 2012 

OPA: 2012 Outstanding Paper Award Winner 

331 Think Tank XII Micro-Mobility Patterns and Service Blueprints as Foun... file 7936 Nov 06, 2013

This paper proposes the use of micro-mobility patterns and service blueprints in visitor management planning. Using a nature-based conservation area and visitor attraction in Wellington, New Zealand, as a case study, micro-mobility patterns ...

Author: Julia Albrecht 

Year: 2012 

330 Think Tank XI CRS 2.0: Management Perspectives of Sustainable Hospit... file 7928 Oct 14, 2013

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...

Author: Stuart E. Levy & Sun-Young Park 

Year: 2011 

329 Think Tank VI Testing Clarkson’s Typical Corporate and Stakeholder I... file 7859 Oct 13, 2013

In today’s world of growing concern over the social and environmental effect of tourism, the responsibility for the future of our society is moving from simply relying on our political leaders and interest groups towards the concept that cor...

Author: Catrina Papaleo & Sue Beeton 

Year: 2006 

328 Think Tank VIII Community Actions to Engage Local Residents in Tourism... file 7790 Dec 19, 2013

This paper explores the residents’ knowledge of community actions to engage local members in tourism planning and development in the King Cobra Village of Thailand. The degree of participatory ability which is associated with the public atti...

Author: Kitsada Tungchawal 

Year: 2008 

» Think Tank VII The New World of Travel 2.0: Application of Social Sof... file 7770 Oct 13, 2013

"Web 2.0" is a term used to refer to the emerging new wave of innovation on the Internet. Some see it as a second high-tech wave, marking the recovery from the technology and Internet "bust" at the end of the 1990s (O'Reilly 2005). Character...

Author: Alan A. Lew 

Year: 2007 

326 Think Tank VI The Good, the Bad and the Ugly: CSR, Film and Tourism.... file 7758 Oct 13, 2013

This paper reports on an element of an ongoing research project undertaken since 1999 in relation to the effects of film-induced tourism on a small community based in North Yorkshire, England, namely Goathland.  Goathland is better known to ...

Author: Sue Beeton 

Year: 2006 

OPA: 2006 Runner Up 

325 Think Tank VII Destination and Enterprise Management for a Tourism Fu... file 7751 Oct 13, 2013

A key element of a successful tourism industry is the ability to recognize and deal with change across a wide range of key factors and the way they interact. Key drivers of global change can be classified as Economic, Social, Political, Tec...

Author: Larry Dwyer, Deborah Edwards, Nina Mistilis, & Carolina Roman 

Year: 2007 

324 Think Tank IX Malay Small Family Business Values file 7743 Dec 19, 2013

In Malaysia approximately 90% of the businesses are categorized as small and medium enterprises (SMEs). The majority of these small businesses are family owned and make a significant contribution to Malaysian Gross Domestic Product. The prev...

Author: Askiah Jamaluddin & Jack Carlsen 

Year: 2009 

323 OPA award Stakeholder involvement, culture and accountability in... file 7668 Oct 13, 2013

Following its historical rise and fall, America’s first industrialized polluted landscape garnered federal and local support to remedy its near destruction. Today, the Blackstone Valley is a pragmatic example of translating theory into pract...

Author: Robert Billington, Veronica Cadoppi & Natalie Carter 

Year: 2006 

OPA: 2006 Outstanding Paper Award Winner 

322 Think Tank XVII Residents’ perceptions of sustainable tourism in Mauri... file 7622 Aug 17, 2017

This paper examines residents' perception on sustainable tourism in Mauritius. 500 surveys were elaborated and circulated to the respondents. This research examines the connections between the demographic variables gender, age, instruction l...

Author: Bhavish Jugurnath & Roucheet Bissessur & Youvish Ramjattan & Devendra Bissessur 

Year: 2017 

321 Think Tank X The Managing Local Tourism Master Class: Communicating... file 7602 Oct 13, 2013

The aim of this paper is to describe an action-based research project entitled the Management Local Tourism Master Class (MLTMC) and to discuss the merits of this extension tool in building sustainable tourism management practices across loc...

Author: Dianne Dredge, Emma-Jane Ford & Michelle Whitford 

Year: 2010 

OPA: 2010 Outstanding Paper Award Winner 

320 Think Tank X Cultural-Touristic Network Altenkirchen – Perspective ... file 7476 Oct 13, 2013

Altenkirchen is situated in Westerwald/Raiffeisen region of Germany (between the cities of Bonn, Cologne, Mainz and Wiesbaden) and in addition to the 7,000 city inhabitants includes 42 municipalities with a further 24,000 people. It is a ci...

Author: Sanja Zerlauth & Dietmar Wiegand 

Year: 2010 

319 Think Tank IX How to create superior value in sustainable tourism: ... file 7476 Oct 13, 2013

Extensive research and practical implementation concerning the value of natural resources has thus far been conducted when one considers for example wildlife-, eco- and cultural tourism, however many of these values originate from industry ...

Author: Philipp E. Boksberger & Jack Carlsen 

Year: 2009 

318 Think Tank IX What do sustainable tourism researchers value? An anal... file 7417 Oct 13, 2013

Sustainable Tourism has emerged as a major field of specialisation within tourism and has been so pervasive that some have suggested that the field represents a fifth platform of tourism research, while others have argued that the field has...

Author: Pierre Benckendorff 

Year: 2009 

317 Think Tank XIV A Multi-Stakeholder Perspective on Sustainable Tourism... file 7330 Jun 26, 2014

In this study, I take up the task to work towards a theoretical and methodological framework that allows using sustainability as a threshold concept for critically evaluating the assumptions embedded in both tourism management theory and pra...

Author: José-Carlos García-Rosell 

Year: 2014 

316 OPA award Crisis Communications and Tourism Recovery Strategies ... file 7253 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

315 Think Tank XV Perceptions of the business community on the sustainab... file 7235 Jul 27, 2015

The holiday property market has seen a genuine boom in the last years with second homes being an integral part of today’s tourism and an important pillar in the accommodation sector. Today second homes are seen as an enabler for destination ...

Author: Anita Zehrer 

Year: 2015 

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