Professors of tourism management teach principles of sustainable tourism to students in the classroom. Practitioners teach by implementing sustainable tourism principles in community. The Blackstone Valley Tourism Council (Tourism Council) is one organization that is educating the public about sustainable tourism by practicing it. This paper will outline the mission of the Tourism Council and explain its role in bringing sustainable tourism practices to the Blackstone Valley paying particular attention to the Broad Street Corridor in Pawtucket, Central Falls, and Cumberland, Rhode Island. This paper provides a case study of how the Tourism Council is utilizing an alternative methodology for encouraging growth, through implementing sustainable tourism principles that are rooted in whole place development. In doing so, they are using the Broad Street Regeneration Initiative Action Plan’s six interventions as a way to translate principles of sustainable tourism into practical outcomes in order to prove their effectiveness.