One of the beneficial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multi-stakeholder approach to tourism development. In this paper, we present the case of the “Heritage trails through Dolenjska and Bela krajina in SE Slovenia” by which sustainable rural development (we take this to include cultural & heritage, vinicultural & gastronomic as well as ecological tourism) takes an integrated approach in terms of start-up, implementation and development and is supported by and benefits from the notion of a core of multiple stakeholders.