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Author : Pierre Benckendorff, Gianna Moscardo & Laurie Murphy
School/Work Place : University of Queensland, Australia (Pierre Benckendorff), James Cook University, Australia (Gianna Moscardo & Laurie Murphy)
Contact : p.benckendorff@uq.edu.au
Year : 2011

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growth in discussions of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This paper reports on a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm (NEP) scale. Numerous and often contradictory claims have been made about this generational cohort including some suggestions that they are more environmentally aware and concerned than previous generations. The analyses only partially supported this claim with the data showing a relatively high level of pro-environmental attitudes but not a significant increase over previous generations. Additionally the analyses revealed some important patterns in the responses within the sample particularly around gender and parental influences. The paper concludes with recommendations for sustainability education in tourism programs.


List of Articles
No. Subject Views Datesort
10 Think Tank VIII Environmental Education and Ecotourism: A Case Study o... file 8694 Oct 13, 2013

In this paper we take the standpoint that environmental education and ecotourism are highly related and depend on each other, and that ecotourism cannot be achieved without proper environmental education. Furthermore, in order to achieve qu...

Author: Mojca Arsenijevic & Marko Bohanec 

Year: 2008 

9 Think Tank VIII Education’s Impact on Cultural Distance Perception: Th... file 3368 Oct 13, 2013

As an international tourism destination, Turkey serves mostly European tourist markets due to her closeness to European markets. Turkey and Europe has a long shared history of relationships. However, Turkey and Turkish people have a rather b...

Author: Yasin Boylu, Asli D. A. Tasci & William C. Gartner 

Year: 2008 

8 Think Tank VIII Integrating Sustainability into Tourism Education and ... file 4802 Oct 13, 2013

The focus of this paper is to provide an overview of the current sustainability content in Irish tourism programmes and the identification of key trends in this regard. It is based on extensive research of secondary and tertiary education s...

Author: Jane Stacey, Sheila Flanagan, Kevin Griffin & Anna Tottle 

Year: 2008 

7 Think Tank VII The New World of Travel 2.0: Application of Social Sof... file 7749 Oct 13, 2013

"Web 2.0" is a term used to refer to the emerging new wave of innovation on the Internet. Some see it as a second high-tech wave, marking the recovery from the technology and Internet "bust" at the end of the 1990s (O'Reilly 2005). Character...

Author: Alan A. Lew 

Year: 2007 

6 Think Tank VII Barriers to Innovation in Hospitality Provision: Towar... file 9118 Oct 13, 2013

Recent challenges within the hospitality industry highlight a critical need for research and innovation to inform management practice. Surprisingly, however, a comprehensive review of literature has found that innovation research within the...

Author: Conrad Lashley & Barry O'Mahony 

Year: 2007 

5 Think Tank VII Innovation in Tourism Education: Building the Capacity... file 2139 Oct 13, 2013

This paper will present the findings of a recent Summit on the Future of Tourism Education held in April 2007 in Austria. The summit's goal is to identify future societal, economic, environmental, political and technological trends from 201...

Author: Pauline Sheldon 

Year: 2007 

4 Think Tank VI Service Learning in Tourism Educational Programs – A S... file 4228 Oct 13, 2013

A problem in developing new tourism markets remains how to resource them from an existing employment base. Key questions arising are: Do current tourism enterprises have the existing skills to move into these new markets for sustainable tour...

Author: Susan Anita Briggs 

Year: 2006 

3 Think Tank VI Ecotourism and Environmental Education: Opportunities ... file 152156 Oct 13, 2013

Ecotourism, which typically involves nature-based tourism, plays an increasing role in today's environmental management. As environmental conservation has, in many cases, suffered from a limited budget, funding ecotourism is perceived as a w...

Author: Aphirom Promchanya 

Year: 2006 

2 Think Tank V Tourism Education for Cambodia: A Case Study of its Fi... file 7030 Oct 13, 2013

This paper details the development, delivery and outcomes of a Masters course in Tourism Development that was delivered by the Royal University of Phnom Penh, with the assistance and support of the University of Technology Sydney (UTS) and t...

Author: Ravi Ravinder 

Year: 2005 

1 Think Tank IV Integration of Theory and Practice in Hospitality Sust... file 8594 Oct 13, 2013

This brief paper describes a new educational model developed at Ecole hoteliere de Lausanne (EHL) to link theory and practice, or more specifically, coordinate learning opportunities between the classroom (Sustainable Tourism) and current pr...

Author: James Holleran 

Year: 2004 

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