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RESOURCES: PAPERS & PRESENTATIONS

Author : Tazim Jamal & Dianne Dredge
School/Work Place : Texas A&M University, USA (Tazim Jamal), Southern Cross University, Australia (Dianne Dredge)
Contact : dianne.dredge@scu.edu.au
Year : 2010

A traditional and widely held view is that a sustainable approach to destination planning and management ideally requires that marketing and product development are undertaken in an integrated manner. However, if we take just two activities to demonstrate our point, “destination marketing” and “product development” are often conducted by very different organizations located within and outside the tourism destination, at different times, and by different stakeholders with different agendas, values and ideas. This co-ordination problem has been recognized by several authors, referring specifically to the gap between destination marketing activities and tourism planning (i.e. the “marketing-planning gap”). Jamal and Jamrozy (2006), among others, have argued that this gap would need to be bridged in any effort to achieve an integrated and sustainable tourism destination. The messy world of policy, driven largely by critical and social constructionist analyses of policy-making (Provan & Kenis, 2008) and the realization that politics cannot be separated from policy (Bell, 2004), have inspired research that has sought more nuanced understandings of the relational characteristics of stakeholders (Healey, 2006) and governance structures and capacities (de Leon & Varda, 2009). The emergence of network analysis in addition to stakeholder collaboration research offer new avenues for examining this “gap”. Undertaking this challenge in our paper also enables us to explore the under-studied relationship between networks and collaborations in sustainable destination management.


List of Articles
No. Subject Views Datesort
4 Think Tank XIV Assessing Samui Island's Sustainable Tourism Policies ... file 11119 Jun 26, 2014

Since 2009, the Tourism Authority of Thailand (TAT) promoted sustainable tourism practices through its – 7 Greens Concept, which is similar to the main global trends towards sustainable tourism. The 7 Greens Concept includes Green Heart, Gre...

Author: Attama Nilnoppakun, Krissada Pornprapa, Nattapong Boonlue & Kreagrit Ampawat 

Year: 2014 

3 Think Tank XIV Stakeholder Collaboration and Contestation in Tourism ... file 3348 Jun 26, 2014

Since Timor-Leste gained its independence in 2002, tourism has been promoted by both government and NGOs as a means to create jobs, build businesses, create income for national and local economics and improve regional economic imbalances (Ti...

Author: Sara Currie & Lindsay Turner 

Year: 2014 

2 Think Tank X Sustainability: What Matters to Students, Educators, a... file 5417 Oct 13, 2013

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...

Author: Cynthia S. Deale & Nelson Barber 

Year: 2010 

» Think Tank X Sustainable Destination Management and the Marketing-P... file 6380 Oct 13, 2013

A traditional and widely held view is that a sustainable approach to destination planning and management ideally requires that marketing and product development are undertaken in an integrated manner. However, if we take just two activities...

Author: Tazim Jamal & Dianne Dredge 

Year: 2010 

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