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RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Stuart E. Levy & Sun-Young Park
School/Work Place : George Washington University, USA
Contact : slevy@gwu.edu, sypark5@usfca.edu
Year : 2011

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly, many of these corporate social responsibility (CSR) initiatives (e.g., towel recycle and reuse programs, employee diversity training) have been widely implemented and are now commonly found throughout the industry. However, hospitality firms that continue to focus solely on mainstream CSR activities may no longer derive a high level of benefit of engaging in CSR efforts, which have traditionally included guest satisfaction, brand preference, positive brand reputation, and increased employee commitment (Bader 2005; Butler 2008; Mensah 2007). At worst, firms may be accused of "greenwashing" if their green practices remain outdated (El Dief and Font 2010).

Innovation practices and research related to hotels have mainly focused on technological and service innovations (Orfila-Sintes et al., 2004; Tseng et al., 2008), with scant attention paid to CSR innovations. Although it is assumed that hospitality firms benefit from continuous innovation in the CSR arena, no prior research has examined the value of CSR innovation from a management perspective. Therefore, the objective of this research is threefold: 1) develop a comprehensive list and categorization of new generation CSR innovations (which we call, "CSR 2.0"); 2) analyze differences between "traditional" and "innovative" CSR activities on key stakeholder outcomes; and 3) compare managerial perspectives in the lodging industry between U.S. east and west coast respondents. All of these research objectives will add to academic and practitioner understanding of sustainability in the hospitality and tourism industries.


List of Articles
No. Subject Views Datesort
354 Think Tank VII Innovation in Tourism Education: Building the Capacity... file 2139 Oct 13, 2013

This paper will present the findings of a recent Summit on the Future of Tourism Education held in April 2007 in Austria. The summit's goal is to identify future societal, economic, environmental, political and technological trends from 201...

Author: Pauline Sheldon 

Year: 2007 

353 Think Tank VII Outfitting and Guiding as Sustainable Tourism file 2526 Oct 13, 2013

The antecedents of the modern outfitter are numerous and varied, reaching far back into mythology, allegoric literature, history, and geographic exploration. Throughout history, guides have played two distinct roles, the pathfinder and the m...

Author: Norma Nickerson 

Year: 2007 

352 Think Tank VII There's No Such Thing as Sustainable Tourism: Innovati... file 11782 Oct 13, 2013

Innovation can come in many forms but all of these share three common elements - creativity, a problem solving approach and a new way of thinking. This paper proposes that current approaches to tourism and sustainable regional development h...

Author: Gianna Moscardo 

Year: 2007 

351 Think Tank VII Getting Fit to Innovate: TUI's InnOlympics file 4622 Oct 13, 2013

Tether (2003) describes innovation within service industries as having a Cinderella status - marginal and neglected. The traditional approach to thinking about innovation has been to concentrate on manufacturing and within that, the role of...

Author: Graham Miller & Caroline Scarles 

Year: 2007 

350 Think Tank VII Tourism Resource Teams: Innovation with and for touris... file 12110 Oct 13, 2013

Communities have a variety of interest levels in tourism overall, including sustainable tourism (WTO, 2002). While we have witnessed increased awareness and discussions about sustainability and sustainable tourism, there is often a lack of s...

Author: Cynthia Messer, Ingrid Schneider & Okechukwu Ukaga 

Year: 2007 

349 Think Tank VII Volunteer Tourism: Sustainable Innovation in Tourism, ... file 6074 Oct 13, 2013

This is a study of the relationships between two volunteer tourism host communities and the volunteer tourists who visit them. One is a declining rural community located in the Appalachian mountains of the United States. The other is in a ra...

Author: Nancy McGehee 

Year: 2007 

348 Think Tank VII Innovations in Volunteer Tourism: A Case Study of Fund... file 5309 Oct 13, 2013

The popularity of volunteer tourism as a form of alternative tourism has grown significantly over the past decade (McGehee, and Norman, 2002). Volunteer tourists can now be found throughout the world participating in a wide array of social, ...

Author: Kevin Lyons 

Year: 2007 

347 Think Tank VII Learning as Prerequisite for Innovations in Tourism - ... file 10304 Oct 13, 2013

This article reports on an ongoing project that focuses on learning and innovation as prerequisites for sustainable tourism in a transnational environment defined by the European North Sea Region. According to Buhalis (2000: 113) providing i...

Author: Janne Liburd & Anja Hergesell 

Year: 2007 

346 Think Tank VII Barriers to Innovation in Hospitality Provision: Towar... file 9118 Oct 13, 2013

Recent challenges within the hospitality industry highlight a critical need for research and innovation to inform management practice. Surprisingly, however, a comprehensive review of literature has found that innovation research within the...

Author: Conrad Lashley & Barry O'Mahony 

Year: 2007 

345 Think Tank VII The Uptake of Innovation in Tourism Organisations: Bar... file 2892 Oct 13, 2013

Innovation is fundamental to any industry in its quest to realising its potential. The tourism industry is no different in this pursuit of excellence and innovation but, unlike many other industries, it is largely comprised of small busines...

Author: Leo Jago & Margaret Deery 

Year: 2007 

344 Think Tank VII Thematic Analysis of Sustainable Tourism and the Tripl... file 3890 Oct 13, 2013

The relationship between the themes in sustainable tourism publications and the Triple Bottom Line (TBL) was explored in this article. A categorised list of 3719 sustainable tourism articles was thematically analysed to determine the conten...

Author: Michael Hughes & Jack Carlsen 

Year: 2007 

343 Think Tank VII Rural Adventure Tourism and Social Entrepreneurship file 4793 Oct 13, 2013

The intent of this research is to provide a comparative analysis of several innovative social entrepreneurial businesses operating within the realm of rural adventure tourism. This qualitative, case-based research explores six companies, wh...

Author: Christina Heyniger & Kristin Lamoureaux 

Year: 2007 

342 Think Tank VII The Community of Communicators and the Communication o... file 10461 Oct 13, 2013

In spite of the trend towards business as a key element in society and tourism, governments still play an important role in the sustainable development debate. Like any social institution, governments and related organizations do not always ...

Author: Keith Henning 

Year: 2007 

341 Think Tank VII Branding Sustainability: Taking 'The Natural Step' in ... file 63448 Oct 13, 2013

Translation of the concept of sustainability into practice is fraught with problems. While policy advances in all sectors of the economy have made steps in the right direction the lack of clarity in defining what is meant by 'sustainability...

Author: Alison Gill & Peter Williams 

Year: 2007 

340 Think Tank VII Destination and Enterprise Management for a Tourism Fu... file 7743 Oct 13, 2013

A key element of a successful tourism industry is the ability to recognize and deal with change across a wide range of key factors and the way they interact. Key drivers of global change can be classified as Economic, Social, Political, Tec...

Author: Larry Dwyer, Deborah Edwards, Nina Mistilis, & Carolina Roman 

Year: 2007 

339 Think Tank VII A Community of Heroes file 2873 Oct 13, 2013

Sense of place is the human response to natural and built surroundings, geography, history and population. Over time, that response evolves into a shared consciousness, woven by memory, story and experience. Distinct from written history, th...

Author: Regina Binder 

Year: 2007 

338 Think Tank VII The Practical Application of Sustainable Tourism Devel... file 6810 Oct 13, 2013

The internationally acclaimed Blackstone Valley Tourism Council continues to create a sustainable visitor destination using whole place-making techniques. Under its auspices, the Sustainable Tourism Planning and Development Laboratory share...

Author: Robert Billington, Natalie Carter & Lilly Kayamba 

Year: 2007 

337 Think Tank VII Envisioning Sustainable Tourism Futures: An Evaluation... file 4546 Oct 13, 2013

Methods for researching the future have grown both in variety and rigour, offering new opportunities for understanding sustainable tourism. This paper discusses the value of futures research as a tool for envisioning and planning sustainable...

Author: Pierre Benckendorff 

Year: 2007 

OPA: 2007 Outstanding Paper Award Winner 

336 OPA award Envisioning Sustainable Tourism Futures: An Evaluation... file 41126 Oct 13, 2013

Methods for researching the future have grown both in variety and rigour, offering new opportunities for understanding sustainable tourism. This paper discusses the value of futures research as a tool for envisioning and planning sustainable...

Author: Pierre Benckendorff 

Year: 2007 

OPA: 2007 Outstanding Paper Award Winner 

335 Think Tank VII Environmentally Sustainable Practices of Victorian Tou... file 7965 Oct 13, 2013

Environmental sustainability has been a growing concern in our society for the past twenty years, and is a primary issue of many leaders of the tourism industry. In spite of the many efforts to encourage and/or enforce environmentally sound ...

Author: Sue Beeton, Sue Bergin-Seers & Christine Lee 

Year: 2007 

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