Throughout the last two decades, the tourism industry has changed due to the revolutionary development in the realm of information and communication technologies (ICT) (Amaro & Duate, 2013; Law et al., 2004; Minghetti & Buhalis, 2010; Tan & Chen, 2012). Innovations mainly occurred in the distribution of tourism products using adapted technology mechanisms to produce and deliver the core information regarding tourism products. No other industry is as dependent on the prior dissemination of information for assessing the product as the tourism industry (Buhalis & Law, 2008; Minghetti & Buhalis, 2010; Tan & Chen, 2012). Buhalis (1998) even refers to the sharing of such information as being “the lifeblood of tourism” (Buhalis, 1998).

Gerdt, Wagner & Schewe, Lack of transparency_a barrier for the diffusion of sustainable tourism PP.pdf

Gerdt, Wagner & Schewe, Lack of transparency_a barrier for the diffusion of sustainable tourism.pdf