Resources

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RESOURCES: PAPERS & PRESENTATIONS

Author : Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi
School/Work Place : Texas A&M University, USA (Ercan Sirakayae, Linda J. Ingram), University of Guelph, Canada (Hwan Suk Chris Choi)
Contact : ercan-sirakaya@tamu.edu
Year : 2005

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framework and a new measurement tool that reflects the paradigm shift toward sustainability. This new scale, termed SUS-TAS, is a gauge to be used for measuring community sentiments toward tourism development. This study is an extension of their original study that utilizes this scale as a segmentation tool among the residents of a community. As with previous attitude studies, it is hypothesized that residents’ attitudes toward sustainable tourism development will not be uniform across the population stratum.

Specifically, the purpose of this study is twofold: (1) to identify relatively homogeneous resident segments within the sustainability framework, and (2) to profile and describe these resident segments using a factor-cluster segmentation approach and test whether there are any differences between various segments of the host population with regard to its socio-economic, socio-demographic characteristics, and selected behavioral and community variables. It is anticipated that this study will provide a benchmark for longitudinal comparative studies that trace the changes of attitudes and perceptions of community residents toward sustainable tourism.

The current study differs from earlier ones in at least one important aspect. It is the first attempt to examine attitudes toward sustainable tourism development using a segmentation tool. Earlier studies have consistently used traditional approaches to resident attitudes. This study recognizes the paradigm shift in society’s attitudes toward tourism and hence uses an alternative theoretical framework as a starting point as opposed to traditional approaches that use such theories as “the social exchange theory.” As the reader will notice, the SUS-TAS scale developed by Choi and Sirakaya takes into account benefits and costs associated with tourism activity. However, it goes a step further by enhancing current conceptual frameworks by explicitly recognizing intergenerational equity, a cornerstone of the sustainability paradigm. Therefore, the results of this research will contribute to the ever-increasing body of knowledge in the area of resident attitudes toward tourism while contributing a practical instrument to be used to monitor resident attitudes on sustainability over time.

For this study, a factor-cluster segmentation approach using a list of attitudes toward sustainable tourism was employed. The use of attitudes and perceptions in identifying resident segments as part of impact studies has been reported in the literature. Although the list of empirical attitude studies is rather extensive, these studies were not reviewed for this paper. Instead, given the context of this study, more recent studies dealing specifically with attitudes of residents and how those attitudes are used to segment residents were reviewed.


List of Articles
No. Subject Viewssort Date
174 Think Tank XII Sustainable Tourism: Is it better to travel or not to ... file 5040 Nov 06, 2013

Tourism’s growing contribution to climate change has come to the forefront of the sustainable tourism literature as evidenced by the Journal of Sustainable Tourism’s (JOST) 2010 publication of a special issue titled “Tourism: Adapting to Cli...

Author: B. Bynum Boley 

Year: 2012 

173 Think Tank XIV Current Global Initiatives to Address the Sustainabili... file 5075 Jul 07, 2014

A number of ongoing and new initiatives aim at the tourism sector with the intention of improving sustainability within the sector and through tourism in other economic and social activities. Dirk's presentation reflects on UNWTO’s position ...

Author: Dirk Glaesser 

Year: 2014 

172 Think Tank XIII Building community capacity by developing regional bus... file 5119 Nov 06, 2013

Tourism is often proposed as a strategy for community development, especially in rural or remote regions where traditional industries, such as agriculture, are experiencing an economic downturn and there are limited alternative opportunities...

Author: Anna Blackman 

Year: 2013 

171 Think Tank XIV Exploring the potential of Community Based Ecotourism ... file 5179 Jun 27, 2014

Development in developing countries often results in mass land-use change and subsequent increase in greenhouse gas emission by deforestation or forest degradation. For instance, approximately a-fifth of global greenhouse gas emissions was a...

Author: Stephen Wearing, Paul Chatterton, Amy Reggers & Hanna Sakata 

Year: 2014 

170 Think Tank XVI The impact of CSR activities of family businesses on c... file 5191 Jul 02, 2016

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Author: Zehrer Anita 

Year: 2016 

169 Think Tank XIV The Emergence of Cross-border Governance Structures: t... file 5256 Jun 26, 2014

It is well recognized that the local borders of a tourism destination are not easy to delineate as they are constantly changing through complex practices and discourses due to historical, political, and economic factors. In fact, recent stud...

Author: Dani Blasco, Jaume Guia & Lluís Prats 

Year: 2014 

168 Think Tank XIV Psychological Empowerment as Good Policy for Governanc... file 5264 Jun 26, 2014

The purpose of this paper is to discuss the potential impact psychological empowerment can have on sustainable tourism policy objectives, including improving resident attitudes toward tourism, enhancing destination competitiveness, and maint...

Author: B. Bynum Boley & Nancy Gard McGehee 

Year: 2014 

167 Think Tank XIV Exploring Policy, Politics and Governance through Stak... file 5283 Jun 27, 2014

This paper looks at the development of an ecotrekking industry on the Kokoda Track and demonstrates how the use of participatory methods in community based tourism can align two different “regimes of truth” (that of the community and of the ...

Author: Stephen Wearing, Paul Chatterton & Amy Reggers 

Year: 2014 

166 Think Tank XII Destination Governance and Tourist Mobilities: New Par... file 5299 Nov 06, 2013

Resort communities are complex systems where destination governance has become increasingly challenged by new mobilities of capital, finance, labor, communication, transportation, leisure and tourism. Popular destinations like the coastal co...

Author: Dianne Dredge & Tazim Jamal 

Year: 2012 

165 Think Tank VII Innovations in Volunteer Tourism: A Case Study of Fund... file 5309 Oct 13, 2013

The popularity of volunteer tourism as a form of alternative tourism has grown significantly over the past decade (McGehee, and Norman, 2002). Volunteer tourists can now be found throughout the world participating in a wide array of social, ...

Author: Kevin Lyons 

Year: 2007 

164 Think Tank XIII Modeling the Index Components of Tourist Satisfaction ... file 5335 Nov 06, 2013

Destination performance evaluation has become an increasingly important task for effective destination management and sustainable destination development. However, it is a complex task due to the inclusion of diverse subsectors, business com...

Author: Toney K. Thomas 

Year: 2013 

163 Think Tank IX Exploring Tourists’ Environmental Learning, Values, an... file 5339 Oct 13, 2013

There is a need for a research agenda, which achieves a holistic understanding of the nature and influences of environmental learning on tourists’ environmental values and travel experiences in relation to climate change. Why, because touri...

Author: Ulrike Kachel & Gayle Jennings 

Year: 2009 

162 Think Tank V Crisis Communications and Tourism Recovery Strategies ... file 5357 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

161 Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 5404 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

160 Think Tank IV It's Mostly About Me: Reasons why Volunteers contribut... file 5414 Oct 13, 2013

This paper contributes to the debate by reporting on inital findings from a wider study of volunteers in museums and art museums that was designed to empirically explore volunteer motivation, expectations, values and commitment. The aim of t...

Author: Deborah Edwards 

Year: 2004 

159 Think Tank X Sustainability: What Matters to Students, Educators, a... file 5417 Oct 13, 2013

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...

Author: Cynthia S. Deale & Nelson Barber 

Year: 2010 

158 Think Tank VIII Resident Support for Sustainable Tourism Policies in T... file 5447 Oct 13, 2013

During the last two decades, there has been increased focus on topics related to various aspects of sustainable tourism. Believing that sustainable tourism can be a serious alternative that can remedy some of the negative impacts associated ...

Author: Ercan Sirakaya-Turk, Muzzo S. Uysal & Turgut Var 

Year: 2008 

157 Think Tank XIV Development of a Certification System for Sustainable ... file 5448 Jun 27, 2014

Tourism destinations are complex entities that can be defined as geographical areas of different sizes that are being visited by tourists. Most definitions then differentiate between the perspectives of those living in and managing a destina...

Author: Wolfgang Strasdas 

Year: 2014 

156 Think Tank XII Intersecting Mobilities: Tourists with Vision Impairme... file 5457 Nov 06, 2013

While there has been a developing interest in mobilities amongst tourism scholars, the notion of immobilities has often been ignored. Yet, there are many people who do not participate in tourism or, if they do, only experience partial mobili...

Author: Jennifer Small 

Year: 2012 

155 Think Tank VI Corporate Social Responsibility and Travel & Tourism B... file 5477 Oct 13, 2013

This paper discusses some economic, social, and environmental “hard issues” for the travel and tourism (T&T) industry with the aim of shedding some light on little discussed aspects of industry corporate social responsibility (CSR) with ...

Author: David Stipanuk 

Year: 2006 

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