Author : Sofia Reino
School/Work Place : Queen Margaret University, UK
Contact :
Year : 2011

In an attempt to encourage businesses making an effort to reduce the negative impacts of tourism, and to maximise the positive outcomes of this activity an extensive number of sustainable tourism labels were developed worldwide. It has been argued that tourism businesses, as well as consumers themselves, commonly state their willingness to embrace more environmentally friendly policies, placing a strong focus on labelling aspects (Font, 2001). However, despite consumers' increased awareness about these issues over the last two decades, sustainability values still fail to significantly influence tourist behaviour (Sharpley, 2001; Manaktola & Jauhari, 2007).

The impact of consumers' engagement is not only determined directly by their consumption. In turn, Harris (2007) suggests that consumer choices also influence the decisions of businesses to adopt sustainable practices. Thus, this author argues that businesses will support sustainable labelling initiatives if they perceive a financial benefit. Therefore, if consumers demanded sustainable products more actively a more proactive approach to the adoption of sustainable practices could be expected from businesses. According to Font (2001) labelling methods have helped to standardise the promotion of responsible practices through a set of criteria which is then assessed by a third party. Consequently, sustainable tourism labels could play an essential role in enlightening the demand of consumers for more sustainable tourism products. But the question is whether these labels are communicating their message to consumers, and if this communication is taking place effectively.

List of Articles
No. Subject Viewssort Date
13 Think Tank XI Broad Street Regeneration Initiative: Practical Sustai... file 15814 Dec 19, 2013

Professors of tourism management teach principles of sustainable tourism to students in the classroom. Practitioners teach by implementing sustainable tourism principles in community. The Blackstone Valley Tourism Council (Tourism Council) i...

Author: Robert Billington, Natalie Carter, Caitlin Amos & Myles Ellison 

Year: 2011 

12 Think Tank XI Sustainable Tourism Course Structure and Associated St... file 13882 Oct 14, 2013

The author has developed and delivered Sustainable Tourism (S.T.) related courses at Institutions of Higher Education in Paris, London, Helsinki, and Parnu, Estonia over the last 10 years. The focus of the presentation would be the S.T. con...

Author: James Holleran 

Year: 2011 

11 Think Tank XI What Do Tourism Students Know About Sustainability and... file 11596 Oct 14, 2013

The topic of sustainable tourism education has only recently started to emerge in the tourism literature. A few tourism scholars have raised concerns about the need to prepare future tourism professionals for real life planning and manageme...

Author: Blanca A. Camargo & Ulrike Gretzel 

Year: 2011 

10 Think Tank XI Education as a Visitor Management Technique in Remote ... file 7822 Oct 14, 2013

Remote protected areas are often vulnerable to impacts by visitors. This is generally due to the dual implications of remoteness: a) the area's ecosystems remaining largely undisturbed by human activity (Carey, Dudley and Stolton, 2000) and...

Author: Christian Schott 

Year: 2011 

9 Think Tank XI CRS 2.0: Management Perspectives of Sustainable Hospit... file 6726 Oct 14, 2013

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...

Author: Stuart E. Levy & Sun-Young Park 

Year: 2011 

8 Think Tank XI Visualising Sustainability: Reflections on Applied Stu... file 5159 Oct 14, 2013

As Sontag (1979) stated, we live in an image-based world within which we are continuously bombarded with visuals in countless formats and guises. However, despite such image saturation, academic engagement whether through teaching or resear...

Author: Caroline Scarles 

Year: 2011 

7 Think Tank XI Learning Network Sustainable Tourism (LNST) for Touris... file 5067 Oct 14, 2013

Since 2002 the Flemish Tourism Board, the executive agency of the Flemish Ministry of Tourism, has implemented different actions to introduce the principles of sustainable tourism into tourism education in Flanders. The general objective is...

Author: Griet Geudens & Manuel Minne 

Year: 2011 

6 Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 5005 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

5 Think Tank XI Learning for Sustainable Tourism: Small and Medium Ent... file 3486 Oct 14, 2013

This abstract intends to present QUSS – an integrated Management System for Quality, Sustainability and Safety in theory and practice. QUSS was invented by the NGO Ecocamping and is thus basically applied on camp sites in Europe with focus ...

Author: Tatjana Thimm 

Year: 2011 

4 Think Tank XI Identifying Critical Issues in Designing Educational T... file 3156 Oct 14, 2013

Education is seen as an important way to contribute to development. The World Bank finances educational projects with large amounts of money every year because it is convinced that improving education can help alleviate poverty by raising i...

Author: Kerstin Freudenthaler & Anja Hergesell 

Year: 2011 

3 Think Tank XI An introduction of the Global Sustainable Tourism Coun... file 2980 Oct 14, 2013

The purpose of this presentation is to introduce the Global Sustainable Tourism Council and Criteria, in an effort to encourage the Criteria as part of a framework for sustainable tourism education. The history of the GSTC and Criteria will...

Author: Kelly Bricker 

Year: 2011 

» Think Tank XI Sustainable Tourism Labels: A Suitable Tool for Consum... file 2826 Oct 14, 2013

In an attempt to encourage businesses making an effort to reduce the negative impacts of tourism, and to maximise the positive outcomes of this activity an extensive number of sustainable tourism labels were developed worldwide. It has been...

Author: Sofia Reino 

Year: 2011 

1 Think Tank XI Use of Cases in an Ethical Teaching Resource for Touri... file 2436 Oct 14, 2013

Ethical problems are an integral part of all professions and academic disciplines (Clarkeburn, 2002). However, it is recognised that the increasing application of technology by students in research is not always matched by consideration of ...

Author: Carl Cater 

Year: 2011