The actualization of sustainable travel and tourism is possible only if and when managers of tourist destinations and hospitality enterprises both respect and know about the importance of values for sustainable tourism development in principle and practice.

This conference invites you to join the Business Enterprises for Sustainable Travel Education Network (BEST EN) in its important work of developing resources for educating present and future managers on the principles of sustainable development and the role of cultural, social and historical values in understanding and implementing more sustainable practices in tourism. To date the discussion of sustainability has been dominated by Western values and traditions.  The opportunity to meet in Singapore offers delegates the potential to explore the diversity of cultural perspectives on sustainability and tourism.

You will have the chance to:

• Create knowledge in form of a wiki and case study descriptions on the importance of values in sustainable tourism
• Learn firsthand about the importance of values in sustainable tourism, including in the host community,
• Discuss how to better position the case for the considerations of cross-cultural challenges of sustainable tourism, and
• Network with researchers, educators and industry representatives committed to developing and disseminating knowledge on sustainable tourism.