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RESOURCES: PAPERS & PRESENTATIONS

Author : Jorge E. Araña, Gianluca Goffi & Carmelo J. León
School/Work Place : Institute of Tourism and Sustainable Economic Development (TIDES) University of Las Palmas de Gran Canaria
Contact : jorge.arana@ulpgc.es
Year : 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain competitiveness advantages. The available evidence seems to point out that these policies are not effectively influencing tourism demand (Font et al., 2012; Juvan & Dolnicar, 2014).

In this study we explore this issue by designing two Discrete Choice Experiments (DCEs). The first DCE was aimed at measuring visitors’ willingness to pay (WTP) for different SR actions. In particular the most valued policies were: (i) Labor conditions, (ii) Environmental issues, (iii) Local Community relations; iv) Animal welfare. Although there were some clear differences for SR actions among nationalities (e.g. “cultural bias”) the results show that tourists are willingness to travel more often, and willingness to pay more money for their trips if SR policies are implemented and properly communicated. In terms of importance, the dimensions were ranked as follows: (1) Environment; (2) Labor; (3) Social Projects for the Local Community. DCE results are shown that visitor’ preferences for SR policies were quite heterogeneous among the population. In particular it was found that SR preferences among the population could be characterized by a small segment of the population holding high WTP for such policies and a large portion of the population with low levels of WTP.

While all SR activities were discovered to have a positive influence on tourists choices, there still exist a large controversy estimating the real impact of SR policies on tourism demand. In order to account for potential explanations of this issue, a second DCE was implemented to elicit Tour Operators (TOs)’ perception of tourist preferences (and behavior) when facing with information of alternative SR actions during the tourist package buying process. The results show that there were not statistical differences among TOs perception of visitors’ preferences and overall mean preference for the visitors’ sample. However, TOs responses do not seem to account for the existence of several segments in the population. A further de-briefing study was implemented finding that the two more plausible explanations for the gap among SR preference levels and implementation are: i) Demand heterogeneity; ii) Markets inefficiencies in providers at the destination. Further actions aimed at improving SR communication strategies to reach specific market segments and to improve suppliers’ market efficiency at the destination. 


List of Articles
No. Subject Views Date
347 Think Tank XVI Communicating sustainability values of wine producers file 420 Jul 02, 2016

This paper examines visual design language used in the New Zealand wine industry to communicate values of sustainability. The contribution critically discusses how industry values are physically manifested in and communicated through imager...

Author: Tobias Danielmeier 

Year: 2016 

346 Think Tank XVI Responsible High Performance Sport Travel – Opportunit... file 344 Jul 02, 2016

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Author: Kerstin Heuwinkel 

Year: 2016 

345 Think Tank XVI The influence of environmental attitudes and concerns ... file 397 Jul 02, 2016

This study investigates environmental attitudes and concerns of Germans tourists towards climate change. Furthermore it analyses if there are attempts to neutralise air travel emissions by means of voluntary carbon-offsetting. Past research...

Author: Isabell Wulfsberg, Dirk Reiser, Volker Rundshagen & Nicolai Scherle 

Year: 2016 

344 Think Tank XVI Navigating Evolving Global Trends in Financial Crime: ... file 414 Jul 02, 2016

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Author: Verity Anne Greenwood 

Year: 2016 

» Think Tank XVI Tourists vs Tour operators Preferences for CSR Policie... file 366 Jul 02, 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain co...

Author: Jorge E. Araña, Gianluca Goffi & Carmelo J. León 

Year: 2016 

342 Think Tank XVI The role of sustainability communication in the attitu... file 308 Jul 02, 2016

The extensive growth of the tourism sector entails both beneficial economic contribution and negative environmental and socio-economic impacts. In order to protect the resources tourism is based upon, greater levels of sustainability are ne...

Author: Christina Tölkes 

Year: 2016 

341 Think Tank XVI Tourists’ attitude towards and willingness to pay for ... file 322 Jul 02, 2016

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Author: Isabel Lissner & Marius Mayer 

Year: 2016 

340 Think Tank XVI The impact of CSR activities of family businesses on c... file 373 Jul 02, 2016

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Author: Zehrer Anita 

Year: 2016 

339 Think Tank XVI Decolonising tourism education through Indigenisation:... file 291 Jul 02, 2016

Businesses committed to corporate social responsibility (CSR) are guided by policy that focuses on the integration of social and environmental concerns in all aspects of business strategy and practice (Lund-Durlacher, 2015). This paper cons...

Author: Tamara Young & Amy Maguire 

Year: 2016 

338 Think Tank XVI Crowdsourcing – New Ways of an efficient Corporate Soc... file 342 Jul 02, 2016

Corporate Social Responsibility (CSR) and Corporate Sustainability (CS) play a more and more crucial role in the development of hotel business. A study of the French hotel company Accor shows, that sustainability is a determining factor of ...

Author: Matthias Straub 

Year: 2016 

337 Think Tank XVI The Act of Giving – Understanding CSR in Myanmar in a ... file 199 Jul 02, 2016

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Author: Nicole Häusler & Kathrin Dischereit 

Year: 2016 

336 Think Tank XVI CSR and tourism practices in communities near mines: A... file 89 Jul 02, 2016

There has always been a disparity between active mining and tourism mainly due to the socio-economic and environmental impacts of mines on both the adjacent resident communities and the areas taken up by the mining operation. Although herit...

Author: Felicite A Fairer-Wessels 

Year: 2016 

335 Think Tank XVI Third sector organisations and stakeholders in tourism... file 54 Jul 02, 2016

This paper identifies and explains roles, functions and structures in visitor management of protected areas in nature-based tourism in New Zealand. Establishing the benefits and disadvantages arising from the implementation of any particula...

Author: Julia N. Albrecht 

Year: 2016 

334 Think Tank XVI Polar bears, Climate Change, CSR and Sustainable Tourism 57 Jul 02, 2016

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Author: Jeremy Pearce 

Year: 2016 

333 Think Tank XVI Challenges of the development of sustainable products ... file 57 Jul 02, 2016

Tourism destinations have a responsibility to preserve their own mainstay. Sustainable product development can aid the longevity of a destination by supporting local environmental, social and economic aspects. This, however, requires a coord...

Author: Fabian Weber & Barbara Taufer 

Year: 2016 

332 Think Tank XVI Sustainable Tourism Managment on Small Island Destinat... file 54 Jul 02, 2016

On December 11th, 2015 climate change negotiations came to a close after the COP21 – 2015 United Nations Climate Change Conference in Paris. Across media channels and climate protests the event was referred to as “the last chance summit”, w...

Author: Bonnie Lewtas & René Schmidpeter 

Year: 2016 

331 Think Tank XVI Corporate Social Responsibility: The Role of Modern De... file 123 Jul 02, 2016

Over the decades, tourism has experienced continued expansion; it is considered one of the fastest growing economy sectors in the world. Modern tourism is closely associated to development of the host-community and its surroundings. Coopera...

Author: Gabriela Estrella, Myrta Zemp & Urs Wagenseil 

Year: 2016 

330 Think Tank XVI Rural communities’ participation in the planning and m... file 40 Jul 02, 2016

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Author: Limpho Lekaota 

Year: 2016 

329 Think Tank XVI Towards Sustainable Tourism: Whatfactors most influenc... file 42 Jul 02, 2016

Tourism is a major activity for some Mediterranean economies. While the growth of tourism over the last few decades has had many positive effects, it has also harmed the environment when this growth has not been planned in a sustainable way...

Author: Arayeh Afsordegan, Mar Vila, NúriaAgell, Mónica Sánchez 

Year: 2016 

328 Think Tank XVI Responsible High Performance Sport Travel – Opportunit... file 21 Jul 02, 2016

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Author: Kerstin Heuwinkel 

Year: 2016 

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