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RESOURCES: PAPERS & PRESENTATIONS

Author : Jorge E. Araña, Gianluca Goffi & Carmelo J. León
School/Work Place : Institute of Tourism and Sustainable Economic Development (TIDES) University of Las Palmas de Gran Canaria
Contact : jorge.arana@ulpgc.es
Year : 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain competitiveness advantages. The available evidence seems to point out that these policies are not effectively influencing tourism demand (Font et al., 2012; Juvan & Dolnicar, 2014).

In this study we explore this issue by designing two Discrete Choice Experiments (DCEs). The first DCE was aimed at measuring visitors’ willingness to pay (WTP) for different SR actions. In particular the most valued policies were: (i) Labor conditions, (ii) Environmental issues, (iii) Local Community relations; iv) Animal welfare. Although there were some clear differences for SR actions among nationalities (e.g. “cultural bias”) the results show that tourists are willingness to travel more often, and willingness to pay more money for their trips if SR policies are implemented and properly communicated. In terms of importance, the dimensions were ranked as follows: (1) Environment; (2) Labor; (3) Social Projects for the Local Community. DCE results are shown that visitor’ preferences for SR policies were quite heterogeneous among the population. In particular it was found that SR preferences among the population could be characterized by a small segment of the population holding high WTP for such policies and a large portion of the population with low levels of WTP.

While all SR activities were discovered to have a positive influence on tourists choices, there still exist a large controversy estimating the real impact of SR policies on tourism demand. In order to account for potential explanations of this issue, a second DCE was implemented to elicit Tour Operators (TOs)’ perception of tourist preferences (and behavior) when facing with information of alternative SR actions during the tourist package buying process. The results show that there were not statistical differences among TOs perception of visitors’ preferences and overall mean preference for the visitors’ sample. However, TOs responses do not seem to account for the existence of several segments in the population. A further de-briefing study was implemented finding that the two more plausible explanations for the gap among SR preference levels and implementation are: i) Demand heterogeneity; ii) Markets inefficiencies in providers at the destination. Further actions aimed at improving SR communication strategies to reach specific market segments and to improve suppliers’ market efficiency at the destination. 


List of Articles
No. Subject Views Date
354 Think Tank XVII Lack of transparency - a barrier for the diffusion of ... file 4 Aug 17, 2017

Throughout the last two decades, the tourism industry has changed due to the revolutionary development in the realm of information and communication technologies (ICT) (Amaro & Duate, 2013; Law et al., 2004; Minghetti & Buhalis, 2010...

Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe 

Year: 2017 

353 Think Tank XVII The Role of Tour guide for Sustainable Tourism with th... file 3 Aug 17, 2017

The emergence of information technology has a profound impact on tourism industry. Today, visitors are more inclined to have searched the Internet to gain more pre-tour knowledge for the destinations than before. The advances of the various ...

Author: Daisy Suk-fong FUNG 

Year: 2017 

352 Think Tank XVII Managing open rock art sites for tourism, in the centr... file 34 Aug 17, 2017

Rock art is found across the world and is a unique heritage which is divided into three main categories; rock paintings (pictographs), rock engravings, (petroglyphs), and geoglyphs (natural objects used as designs) (Anati, 1993; Clottes, 199...

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2017 

351 Think Tank XVII Investigating the impact of climate change on the tour... file 4 Aug 17, 2017

The tourism sector is vital for the development of small island developing states. However, climate change can negatively impact on tourism demand and affect these economies both on the economic and social level. The purpose of this study is...

Author: Sheereen Fauzel, Boopen Seetanah, Robin Sannassee & Robin Nunkoo 

Year: 2017 

350 Think Tank XVII Investigating the relationship between FDI and Tourism... file 3 Aug 17, 2017

This paper employs a dynamic time series econometrics framework, namely a vector error correction model (VECM), to investigate the link between foreign direct investment (FDI) and tourist arrivals in Mauritius for the period 1980-2015. The r...

Author: Sheereen Fauzel, & Boopen Seetanah 

Year: 2017 

349 Think Tank XVII Making hotel guests voluntarily waive daily room cleaning file 4 Aug 17, 2017

Tourism is the fourth largest economic contributor globally and outperforms the growth of the world economy (United Nations World Tourism Organisation (UNWTO), 2013). But tourism growth comes at a cost. Not surprisingly, therefore, tourism i...

Author: Sara Dolnicar & Ljubica Knezevic Cvelbar & Bettina Grun 

Year: 2017 

348 Think Tank XVII Responsible tourism and innovation practices by touris... file 3 Aug 17, 2017

Responsible tourism incorporates economic, environmental and social imperatives in accordance with ‘sustainable tourism’ notions (Booyens & Rogerson, 2016a). This research argues that tourism firms need to innovate in order to be economi...

Author: Irma Booyens and Christian M. Rogerson 

Year: 2017 

347 Think Tank XVI Communicating sustainability values of wine producers file 468 Jul 02, 2016

This paper examines visual design language used in the New Zealand wine industry to communicate values of sustainability. The contribution critically discusses how industry values are physically manifested in and communicated through imager...

Author: Tobias Danielmeier 

Year: 2016 

346 Think Tank XVI Responsible High Performance Sport Travel – Opportunit... file 385 Jul 02, 2016

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Author: Kerstin Heuwinkel 

Year: 2016 

345 Think Tank XVI The influence of environmental attitudes and concerns ... file 452 Jul 02, 2016

This study investigates environmental attitudes and concerns of Germans tourists towards climate change. Furthermore it analyses if there are attempts to neutralise air travel emissions by means of voluntary carbon-offsetting. Past research...

Author: Isabell Wulfsberg, Dirk Reiser, Volker Rundshagen & Nicolai Scherle 

Year: 2016 

344 Think Tank XVI Navigating Evolving Global Trends in Financial Crime: ... file 484 Jul 02, 2016

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Author: Verity Anne Greenwood 

Year: 2016 

» Think Tank XVI Tourists vs Tour operators Preferences for CSR Policie... file 417 Jul 02, 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain co...

Author: Jorge E. Araña, Gianluca Goffi & Carmelo J. León 

Year: 2016 

342 Think Tank XVI The role of sustainability communication in the attitu... file 349 Jul 02, 2016

The extensive growth of the tourism sector entails both beneficial economic contribution and negative environmental and socio-economic impacts. In order to protect the resources tourism is based upon, greater levels of sustainability are ne...

Author: Christina Tölkes 

Year: 2016 

341 Think Tank XVI Tourists’ attitude towards and willingness to pay for ... file 370 Jul 02, 2016

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Author: Isabel Lissner & Marius Mayer 

Year: 2016 

340 Think Tank XVI The impact of CSR activities of family businesses on c... file 463 Jul 02, 2016

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Author: Zehrer Anita 

Year: 2016 

339 Think Tank XVI Decolonising tourism education through Indigenisation:... file 349 Jul 02, 2016

Businesses committed to corporate social responsibility (CSR) are guided by policy that focuses on the integration of social and environmental concerns in all aspects of business strategy and practice (Lund-Durlacher, 2015). This paper cons...

Author: Tamara Young & Amy Maguire 

Year: 2016 

338 Think Tank XVI Crowdsourcing – New Ways of an efficient Corporate Soc... file 393 Jul 02, 2016

Corporate Social Responsibility (CSR) and Corporate Sustainability (CS) play a more and more crucial role in the development of hotel business. A study of the French hotel company Accor shows, that sustainability is a determining factor of ...

Author: Matthias Straub 

Year: 2016 

337 Think Tank XVI The Act of Giving – Understanding CSR in Myanmar in a ... file 220 Jul 02, 2016

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Author: Nicole Häusler & Kathrin Dischereit 

Year: 2016 

336 Think Tank XVI CSR and tourism practices in communities near mines: A... file 102 Jul 02, 2016

There has always been a disparity between active mining and tourism mainly due to the socio-economic and environmental impacts of mines on both the adjacent resident communities and the areas taken up by the mining operation. Although herit...

Author: Felicite A Fairer-Wessels 

Year: 2016 

335 Think Tank XVI Third sector organisations and stakeholders in tourism... file 63 Jul 02, 2016

This paper identifies and explains roles, functions and structures in visitor management of protected areas in nature-based tourism in New Zealand. Establishing the benefits and disadvantages arising from the implementation of any particula...

Author: Julia N. Albrecht 

Year: 2016 

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